My Mission Statement

 To provide superior quality service to my customers and clients, care and competence before, during and after the transaction.

"Helping you get to where you want to go, ON TIME".

CA Department of Real Estate License #01117012, since August 1991.

• Prior to joining Coldwell Banker in February 2000, Laura was in property management.
• Serving Alameda and Contra Costa Counties

Professional Affiliations

• National Association of Realtors California Association of Realtors
• California Association of Realtors
• Bay East Association of Realtors 

Credentials and Designations

• Certified Residential Specialist, CRS, only 4% of the nation's real estate professionals have earned this designation
• Graduate, Realtor’s Institute GRI
• Seniors Real Estate Specialist SRES
• HAFA Certified
• CDPE, Certified Distressed Property Expert
• Short Sale and Foreclosure Resource

Laura had volunteered helping build Habitat for Humanity homes. She had given presentation as a realtor-speaker to first time home buyers in the City of Hayward First Time Home Buyers Program. She had volunteered at Bay East Association of Realtors, in the Grievance and Professional Standards Committee.

Qualifications

• Full time real estate professional
• 30+ years real estate experience
• Skilled negotiator
• SERVICE=Combines intelligence, efficiency, strong yet caring boundaries mixed with compassion
• Utilizes technology to market and sell your home
• Continuous real estate education to keep you up to date with ever changing real estate laws
• Laura will treat your referred clients like you want them treated.

Specialties

• Marketing and selling single family homes, condos, townhomes, residential income properties.
• Investment properties and 1031 exchanges
• Relocation and transfers
• Counseling and finding homes for first time homebuyers, move-up buyers and sellers

Personal Background

Laura is married, two sons, a medical doctor and a biotech scientist, and have 5 grandchildren.

On her quiet time, she enjoys reading.

 

Testimonial from Past Clients

Laura made the experience of selling my condo stress free. She is knowledgeable, personable and honest! She told me exactly what to do in order to get my condo ready for sale and has wonderful crew that did the work. My condo sold after being on MLS for 30 minutes, great work!

Louis T- Seller- San Leandro CA

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Laura, you did a great job with all the details of the transaction. Lucky to know you.

Steve H- seller (May 2019)

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We've worked with her three times: twice to buy a house and once to sell. She always listens to what we want and need and is willing to work within our budget. She also knows contractors, cleaners, and other professionals to get a place ready on time and affordably.

Sarah and Ian S- buyers/sellers/buyers

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Laura is amazing!!! She helped us with our first home couldn't be happier with what she did for us! She is dedicated most importantly very upfront and honest! She helped us looked for houses that were within our budget but suited our family's needs! And I will never forget what she said to us "if you're not feeling the house the moment you walk through the door, let's not waste your time." We appreciated that. We respected the fact that she wasn't pushy but looking out for our family! So fast forward to when we did find our house.... Laura went ABOVE BEYOND to get us this house! The other agent was HORRIBLE!!! He basically put us through hell because he didn't know what the hell he was doing, but Laura was on it!!!! She's was calm, professional resilient... you couldn't get nothing past her and was on top of everything!!! She made sure we met deadlines and did things correctly! She is also super resourceful! I can go on and on about how amazing she is! Long story short... Laura represented well and got us into our new home! I would totally recommend her and would definitely work with her again in the future!!!!

Cheryl and John S- buyers

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Long story short, Laura Rivera is as fantastic as she comes. She worked with us to buy our first home 9 years ago and was a godsend then. When we were ready to sell our existing home and buy our second home, we knew exactly who to call. She's meticulous, highly knowledgeable and creative. She really knows her stuff. Don't let her friendly, pleasant and cooperative demeanor fool you though. She's a shark. She's someone you want on your side. The very long story. At the beginning of all of this, I was dreading the process of selling our house. But Laura did everything. There wasn't too much for us to worry about. She did all the marketing and really drummed up excitement over our home. She had a 3D tour done which was really cool as well. We had kind of a limited showing because we didn't want strangers and nosey neighbors traipsing through our home. We had four uncomfortable days of appointments, showing the home to about 15-17 potential buyers where we had to make ourselves scarce. Of those potential buyers, over 50% of them made offers. We were shocked! We felt like she had priced the property a little high according to Zillow, Redfin, Trulia and comps in the area (and it turns out, some of the her colleagues). We had offers rolling in within 2 days of listing and every single one of those offers was for WELL over asking. Overall, it was pretty painless and not the dreadful experience I was expecting. Laura literally handled EVERYTHING. I just needed to make sure we were all gone during the appointment times. Oh, and she knows everyone. You need someone to strap your water heater, she's got a guy for that. You need someone to clean your house on move out day? You need someone who does this or that random task? She's got a guy for that too. Now that our home was going through the escrow process with our buyers, we needed to find something. And fast. The market that we were buying in was extremely hot. Homes were going in days for well over asking. We were starting to get really nervous that we weren't going to find anything. There was literally nothing on the market with the specs that were looking for (in our price range of course). Laura started getting creative. Calling on agents that had listings that were pulled from the market before the holidays to find out if they were going to be going back on the market. Getting in contact with her colleagues to find out of they had anything that would be coming up soon. She said she was ready to start going and knocking on doors. And I believe her. We started to up our price range a bit but even with the added extra money from the sale of our house, there was still nothing. Finally, we found a place we loved, quite literally the perfect home for our family. Problem is, it was still over our budget. We put in an offer that I thought would never be accepted. After a little negotiation, they accepted our offer. And under budget! We would have never been able to buy this house without someone really looking after our best interests. We are so very fortunate to have found Laura nine years ago.

Erin and Katy- Hayward sellers, Livermore buyers

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Laura worked really hard to help us get into the house we have today, and if it wasn't for her and her colleagues we probably would have been priced out of the market not too long after we bought our house. She really knows the area and can help you in finding the house that is just right for you. Thank you Laura for all you did to help us get into the house we currently live in!

Noel- buyer

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It was my first time buying a house and was really nervous to commit mistakes. I research online, read reviews everywhere and found Laura's profile here in Zillow. I dig deeper by checking Laura's online profiles like her main website, blogs and even facebook profile. I knew then that she would be the perfect fit for my real estate needs.

I really learned a lot from her as I've been asking her a lot of questions through emails or phone calls. As we keep checking on different properties, my confidence build up that I'd get the perfect house for me and my wife through Laura's help. After few months we got a very beautiful and well updated 3br Condo that we really like and I and my wife are really happy and satisfied here in our new home now.

With Laura, there are no surprises as she will let you know every details or everything you need from finding a home to closing it.

If you are a new home buyer, Laura will be the perfect fit for you. If you had bought a house before and looking to buy or move to a new house, you will definitely benefit from Laura's real estate knowledge and expertise.

My take, you'll never go wrong with Laura. Trust me!

Ron and Pia A- buyers

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I started working with Laura in late 2015 after having a negative experience with another realtor. Right away I could tell Laura was the perfect realtor for me. She was knowledgeable, experienced, proactive and it was clear she cared about me and my situation. She worked extremely hard to find me a home and what's more, her efforts and support extended beyond the purchase of my home. She had helped with recommendations for contractors and service providers that have helped me greatly. Working with Laura was great. I would worksite her again in a heartbeat and would recommend her to anyone looking to buy or sell a home.

Mark N- buyer

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Laura Rivera did an outstanding job selling our home. We considered selling our home and spoke with Laura about 5 years before we actually put it up for sale. She continued to keep in touch sending us updates and notices about market conditions, even though there was no expectation or certainty that we would put the house up for sale. When we finally decided to sell, she quickly listed the property and held open houses on two succeeding weekends during which time we got an offer that was above our asking price. She then took all necessary actions to get the sale to closing in record time. She's a true professional.

 

Thanks for making the sale so quick and easy,

 

Gail and Rich H. - Sellers

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"I am writing this letter to tell you how satisfied I am with Laura Rivera selling my duplex in San Leandro. She promised me stress free selling; and it was! She was efficient, organized, very sweet and a really nice person- I really didn't think the experience would go so smooth and easy. She is truly a wonderful real estate agent: I must say SUPER GREAT! THANK YOU!"

 

Marcella Z - Seller
ldquo; Laura and Phil represented me on the sale of my childhood home. As I no longer live in the area, they took care of all the details in selling the home.

I found them both to be professional and efficient. I would highly recommend them to anyone selling a home in San Lorenzo.rdquo;

Debra O- seller

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ldquo;Laura was very professional in helping me sell my condo. I was relocating for work and she was very accommodating to my tight deadline. She also tempered my expectations well. I knew what to expect and nothing ever came as a surprise since she is so knowledgeable. Finally, Laura has great connections, from loan officers to contractors. This is absolutely invaluable when listing a home.rdquo;

Brian R- Seller

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ldquo;My husband found Laura through the web to help us with a home purchase in the Bay Area, for our son. We live 2 hours away from there, and it was very important to find someone with that get up and go drive, she, Laura has it, all. The follow-up, got right back to us even when she had a lot going on, and always had all the details in order. There was no question to small. Laura was there any time for the 3 of us. We cannot say enough good things about Laura, it made our stressful time much easier. You cannot go wrong with Laura on your side.rdquo;

Ed and Judy-Buyers

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ldquo;Laura was a great real estate agent for us. She was very knowledgeable and guided us smoothly through the process of buying our home. She has a positive attitude about everything and we can tell she enjoys her job very much. We are very picky buyers and she was always patient with us throughout the process. I would highly recommend Laura to anyone interested in buying a new home. She made buying a home a memorable experience for us.rdquo;

Leonard F- Buyer

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ldquo;We found Laura through the web and decided to go with her based on the excellent reviews written about her. She was honest and very approachable during our initial meeting. It was definitely a plus that she knew how to deal with our personalities and our needs in finding the perfect house for our family. She was helpful in every aspect of the process --- from encouraging us to look for better rates with our loan to finding home inspectors. What I'm really grateful for is that not only did she find us the perfect house, she found us the perfect tenants for our rental property. For that, thank you doesn't seem to be enough. Her super personalized service and her expertise in the industry are invaluable and highly, highly recommended.rdquo;

MJ and Frank ndash; Buyers

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ldquo;From the very beginning Laura was very helpful in the whole process. She sat down with my husband and I and explained the entire process from what to expect to when things are going to happen and how to make things go more smoothly. She was always available for any of our questions no matter how small it was. It always seems like she was always working even on a weekend night she would respond to these questions. She made it very simple and easy. Laura was a great help in our process.