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Designations

Luxury Property Specialist (Luxury Specialist), Smart Home Certified

More about John Selman

John's HomeOwner Selling Advantage


RELAX. I'VE GOT THIS: As a HomeOwner, you need the best real-world business experience, marketing expertise & negotiation skill to close your property sale in the shortest time frame, at the best price, and make the process as smooth and trouble-free as possible.

KNOWLEDGE: That takes a great Plan that establishes the right price, and uses the right approach to gain the maximum exposure for your home. John brings the market knowledge, and the financial acumen to consider all the variables for positioning your Home.

EXPOSURE: But, the key element is exposure, and that is what John does best.

Today's Luxury Buyers are searching on-line, and if they are looking for a home similar to yours, we want yours to be seen. Pairing John's experience with the industry-leading Coldwell Banker marketing-tools gives you: More Exposure, More Often, in More Mediums, at Higher Quality than any other Real Estate Company, in the world.

John blogs, emails, and alerts his network and contacts, and uses CB PREVIEWS "Targeted Interest Buyer" programs to reach selected Luxury Home Buyers with print and electronic magazines, videos, messages, and blogs. These audiences include art, wine, and automobile collectors, yacht and jet owners, horse breeders and polo players, golf and tennis enthusiasts, and other interest groups.

John ensures that the focus is on your listing:

All his Luxury listings are large format in Coldwell Banker's own “View” Magazine.

John's participation in Coldwell Banker's exclusive multi-million dollar FAB PLUS program, gives Featured Branding for your property on All 9 Major Real Estate Buyer sites, & over 600 other sites, generating 3 TIMES the VIEWS.

John's listings on Realtor.com are ALL “Showcase Listings”, to give you increased visibility, exposure, buyers, & offers.

John responds instantly to buyers thanks to Coldwell Banker’s exclusive HomeBase InTouch system, connecting online buyers within seconds of their inquiry.

Education and Business Experience

John is a Real Estate Broker who earned his MBA in marketing from Arizona State University, with an undergraduate focus on biology, marketing and computer science, and continued to pursued advanced coursework as an executive. Having grown up around the world, he arrived in the Valley from Canada, 35 years ago, renovated central Phoenix properties during college, and is intimate with the best neighborhoods historically, and those now on the rise. He has a knack for matching clients to their ideal areas and properties, excels at the negotiating table, and navigates challenging situations with ease.

As an e-marketing and sales executive, with stints with IBM and start-ups in San Francisco, Dallas, New Orleans, Las Vegas, Atlanta, New York, and La Jolla, his regular relocation home searches provided valuable experiences, both good and bad, and led to his real estate career.

John has practiced and taught the Consulting Sales process to the best sales people in business. A former #1 sales executive at IBM, and an instructor of executive education, he teaches, practices, and practically breathes the Consulting Sales Process. John is the Experienced Businessman, Consultative Sales Expert, and Experienced Negotiator you need and deserve to represent your interests, negotiate, and close your property sale in the shortest time frame and at the best price

Consumate Consulting Sales Professional


Understanding Buyers’ Luxury Lifestyle Needs, Bringing Marketing Expertise to HomeOwner’s Luxury Properties

For many families, their home is the most significant investment in their portfolio. For high wealth clients, the features and aesthetic choices may be just as complex as the financial considerations. John works with Buyers and Sellers of Luxury properties.

For HomeOwners selling their property, John brings his Consulting and Sales skills and his e-marketing expertise and practices from the tech world, to the Real Estate Industry's best set of e-marketing tools at Coldwell Banker Global Luxury. He is dedicated to giving client's properties maximum exposure, to close the sale in the minimum time, while giving clients the best consulting service possible. John says: "That's why we provide Seller's homes More Exposure, More Often, in More Mediums, at Higher Quality, than any other real estate company around the world".

For Buyers, John is a trained Financial Analyst, Consultative Sales Expert, and a Realtor with an experienced eye for construction detail, who can understand your needs, identify matching properties, and shepherd you through this complex process. But John also understands your luxury lifestyle needs. With a decade spent meeting the Lifestyle needs of some of the wealthiest individuals in the world, he has an expertise in food, wine and entertaining that is hard to match.

He is an Experienced Businessman, and Experienced Negotiator who can provide advice you need and represent your interests.

John's passion is contagious, and he believes that “my customers just want to work with experienced people they know and trust, and when you love what you are doing, like I do, it shows!”

Community Involvement & Activities

John spends his rare free-time coaching and instructing on the Valley's closest body of water, Tempe Town Lake. He teaches youth classes for the City of Tempe, coaches and competes throughout California and Hawaii with the state's top Outrigger Canoe racing team, and races Stand-Up-Paddleboards when he can find the time.

He loves the company of his family, Newfoundland dogs, and working with and supporting his favorite charities.

Personal Background

Growing up around the world, and constantly re-locating as a professional, it was very nice to spend the past several years at the beach.

John sharpened his luxury marketing skills, re-positioning and invigorating a gourmet food and wine shop, as a pioneer in email and blogs delivering wine advice to America’s wealthiest collector's and some of the biggest names in entertainment and business. As a wine cellar consultant, he worked with architects, cabinetmakers, contractors, and some of America’s best Realtors, and saw what he wanted to do for his future.

Having created a shop that was a social hub for the wine community, built a wine clientele around the world, and founded the Wine Classic for ChildHelp charity, John decided it was time to move on from technology, food and wine, and focus on real estate- his other lifestyle passion.

Though high wealth families may be the backbone of his clientele, John’s passion extends to all sizes of homes, and he welcomes all types of clients. "It really doesn’t matter what price range I'm working in, it's a tremendous pleasure helping someone buy or sell their home and fulfill their dreams, and frankly it’s an honor and a thrill for me!"

John's Buyer Advantage


RELAX, I'VE GOT THIS: This is a very important acquisition. John has moved, purchased, built and renovated extensively. He knows the process and wants to remove the pain. You need a representative like John to help you in your Home Search. "I love this calling. The details that are worrying, troublesome and tedious for you? That's where I thrive."

KNOWLEDGE Before finishing school, John was renovating Valley properties, both residential and commercial to pay for college, managing a business with construction engineers who today build some of the country's biggest projects. "To keep us on budget and on time, I did some of the dirtiest, toughest jobs there were: jack-hammering foundations, hanging drywall, floating floors, replacing bathroom fixtures, installing baseboards, removing popcorn ceilings. Have you ever hot-tar roofed in downtown Phoenix in August? I did, and, I have examined every neighborhood in Phoenix and Scottsdale for decades, and tracked the changes. As a Buyer, you need a trained Financial Analyst, Consultative Sales Expert, and a Realtor with an experienced eye for construction detail, who can understand your needs, identify matching properties, and shepherd you through this complex process. You also need an Experienced Businessman, and Experienced Negotiator to represent your interests.

UNDERSTAND John knows your time is important, your schedule is hard to change, and opportunity in Real Estate can be fleeting. Time is of the essence! John also understands luxury lifestyle needs. With a decade spent meeting the Lifestyle needs of some of the wealthiest individuals in the world, he has an expertise in food, wine and entertaining that is hard to match.

John's Lifestyle Experience

For buyers, John is a trained Financial Analyst and Realtor who can understand your needs, identify the best matching properties, and shepherd you through this complex process. John is:

  • a Certified Luxury Home Specialist
  • a Member of The Institute for Luxury Home Marketing
  • a Member of The National Association of Realtors
  • a Member of The Scottsdale Association of Realtors
  • a Member of Phoenix Luxury Home Tours
  • a Member of Arizona Luxury Home Tour
  • a Member of the Arizona Regional MLS

John honed his luxury-specific marketing skills, re-positioning and invigorating a gourmet food and wine shop, as a pioneer in email and blogs delivering wine advice across the country to America’s wealthiest collector's and some of the biggest names in entertainment and business.

Managing a fine wine boutique, he consulted with auction houses, and worked with architects, cabinetmakers, contractors, and some of America’s best Realtors designing wine cellars for luxurious estates, and realized that Real Estate was what he wanted to concentrate on in his future.

As a partner in a bar and restaurant, he catered to the needs of some of the world's wealthiest business people and celebrities. With the shop as a social hub for the local wine community, wine clients around the world, and founding the Wine Classic for ChildHelp charity, John decided it was time to move on from technology, food and wine, and focus on real estate- his other lifestyle passion.

Business Philosophy - Relax. I’ve got this.

John knows how frustrating, seemingly complicated, and time-consuming this whole process can feel to a Buyer or Homeowner. One of his favorite roles, is taking on the task, and simplifying the process for his customers. With his business experience and skills, he can navigate this complex process with a smile. He really does love being able to convey the message: "Relax, I've got this."

John is also very appreciative of a last-minute opportunity for a showing, or other urgent request, and he understands the importance of establishing the client’s needs and taste, preparing in advance, and how critical time can be. “I have never forgotten the great agents who worked with me when we had a single day-trip to find our next house, nor those who lost our business, saying our urgent schedule was un-realistic.”

With an over-sized personality, many are surprised to find him warm and down-to-earth, with an uncanny ability to connect with them on a personal level. The client comes first, and late evenings may find John working on an innovative way to showcase a client property. He is always ready to receive a late night call from a client seeking an answer that will put their mind at ease.

But, It's Not Only John

Coldwell Banker's first expansion outside California was to Phoenix in 1952, & we've put more Buyers into Homes than any other real estate company.

In Phoenix, our broker has been instrumental in crafting the State's standard contracts adopted by the Department of Real Estate and the Arizona Association of Realtors, that protect the Buyer and Seller.

As a buyer you need the right person on your side, & John and Coldwell Banker Global Luxury will help you in your search and business dealings. John's passion is contagious, and he believes that “my customers just want to work with experienced people they know and trust, and when you really love what you are doing, it shows!"