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More about Craig Diez
Why Choose the Craig Diez Team?
The Craig Diez Team knows that buying or selling a home can be an emotional process. That’s why we work diligently on your behalf and use our 40+ years of combined experience in selling real estate and over 1,300 closed escrows to help navigate you through the successful sale or purchase of your home and feel a certain level of comfort throughout the entire process.
Buying with The Craig Diez Team
The Craig Diez Team prides itself in working with all buyers including first-time home buyers, move-up buyers, retirees/downsizing clients and investment clients to accomplish each of their unique real estate goals and create a rewarding experience and outcome for all. Being a local resident for 30+ years, Craig Diez has grown his book of business and created invaluable connections in the greater Sacramento area and beyond, giving his buyers the extra advantage needed to turn their real estate dreams into a reality.
Selling with The Craig Diez Team
Experience You Can Count On: Listing your home with The Craig Diez Team means that you will have 24/7 access to a dedicated and experienced team of professionals. With The Craig Diez Team, you can expect to receive the highest level of service, knowledge and attention to detail from each of our team members. The Craig Diez Team consistently ranks in the Top 100 of Coldwell Banker Agents in the Sacramento-Tahoe area and has a firm grasp and understanding of the local market.
A Team That Listens to Your Vision: With the Craig Diez Team, you can rest assured that you will be backed by a trusted team of professionals that take into account your concerns and ultimate goals for the sale of your home with a custom-tailored plan to guide you from start to finish.
Innovative Marketing Strategy: Every home has a unique story to tell. That's why the Craig Diez Team works diligently to share your home's story one prospective client at a time through its unique marketing approach. Here's a look at just a few of the things we will perform on your behalf to help market your property and ensure its maximum exposure to agents, prospective buyers and residents throughout the greater Northern California area.
- Exposure on as many as 900 industry leading websites
- Professional photography
- Virtual tours
- Professionally produced video spot on channel CW 31
- Professional property eblast
- Gold envelope neighborhood announcement
- High-end 11x17 professional property brochure
- Magazine exposure in Sacramento Magazine, Sactown, Carmichael Times, Inside Arden and more
- Boosted targeted demographic Facebook post for additional online exposure
- Just Listed postcards
- And much more...
Our secret is simple. We offer a “team approach”, which provides our clients with the best service possible and we deliver it in a friendly, hands on fashion with a personal touch.
About Craig Diez
“If you don’t wake up excited, motivated or scared—whatever that feeling is—you will never succeed in this business”
There is no magic wand that I know of for performing well in real estate, nor are there any special tricks. While certain qualities like organization, prioritizing, time management, people skills and a positive outlook are essential—nothing is more important than hard work. Every client is different and every escrow has a life of its own. I was always interested in real estate and began pursuing my career in Sacramento in 1998. Although I had only a small following of friends and family living locally, I was able to quickly build my book of business and within two years I opened up a small boutique company—Diez and Leis Real Estate Group. We opened our company in a residential home in the heart of Carmichael—a warm and friendly environment. My partner and I quickly built our market share to a point where franchises came a knocking. We chose Coldwell Banker, which we believed to be the premier name in the business and it really made all the difference. Our five agent company grew into a 40 agent company with 450+ transactions per year.
Real Estate Success
Twenty-nine years later and over 1,300 escrows personally closed, I owe my expertise level to the diversity in property types I have sold. From high-end estates to entry-level properties, from duplexes to apartment complexes, from bank-owned and corporate-owned real estate to in-fill development and new home sales, my knowledge level has constantly grown. With this knowledge, I have reached a high comfort level in selling real estate. I have learned to communicate the important aspects of a real estate deal, while not making the experience overwhelming.
I get the feeling I was groomed to do this job. Due to my experiences growing up in Venezuela and Mexico through high school, I picked up some important traits that have been crucial to my success in the business. Learning new languages and living in other cultures taught me to see things from many perspectives. Speaking two languages has also allowed me to serve a broader spectrum of clientele.
I take great pride in being able to help my clients with their real estate needs and at the same time, help them feel a certain level of comfort throughout the process.
Testaments of Success
"This has been one of the most satisfying experiences we have had buying anything! Working with everyone at the office was actually a fun process! Thank you for helping us find a great home!" —Christopher & Christa Dornbush
"The attention to detail on the part of Craig Diez is refreshing in today’s business climate of “mediocrity.” —Rudy and Connie Perez
"Craig is the type of REALTOR® anyone would be happy to have. With his 25+ years of experience in the Sacramento real estate market, he is knowledgeable and experienced in whatever issue might come up. Craig trusted my knowledge and feeling about the value of my home and I ended up selling it for top dollar. Craig is about building relationships and taking care of his clients as opposed to looking out for his own interests." —Cam Conley
"Craig and his staff were always professional, prompt and knowledgeable. They answered any and all of my questions—and there were a lot of them!—plus they sold the house!" —Sandi Wasserman
"Craig has assisted us in closing four residential real estate deals over the past several years. We truly appreciate the time spent with us beforehand listening to our wants and understanding the nature of our needs. As Craig has said many times, it’s what he does; however, not everyone takes the time to give clients such comfort." —Larry & Jane Chavez
"I would not have been able to go through this process without the assistance of such a knowledgeable and professional REALTOR®. Craig Diez is an incredible talent and understands that buying a house is an emotional journey. He was always available to answer my questions and lower my anxiety level. The integrity and work ethic he demonstrates is hard to find these days. I have already recommended him to a friend." —Karen Sandoval
“We used Craig to sell our house and to purchase the house we moved into. The process of selling our house could not have seemed any easier for us and the process of purchasing our new house was quite difficult. Craig was steady and true through both as if they were equally smooth. His guidance through that tumultuous time was so appreciated and facilitated a very quick turnaround (one that I believe would have taken much more time and heartache without his direction). We would highly recommend using Craig for any real estate services to our closest friends and family and will surely use him again when we are ready for our next venture." —Chris & Rebecca Bloom
Communities We Serve
Carmichael, Fair Oaks, Sacramento, Orangevale, Citrus Heights, Rancho Cordova, Mather, Elk Grove, Natomas, Roseville, Rocklin, Lincoln, Folsom, El Dorado Hills,
Craig Diez Bio
Craig has a broad range of experience with over 29 years in the real estate industry in both management and hands on sales, personally averaging 50+ closings per year while managing and marketing 10-15 listings monthly.
As co-founder of Coldwell Banker Diez & Leis Real Estate group, Craig was instrumental in growing a small boutique five agent office to a productive 40 agent company averaging 450+ closings per year, consistently ranking in the top 20 residential companies in Sacramento, Placer, El Dorado and Yolo Counties (as profiled in the Sacramento Business Journal). Craig currently leads a top producing team of real estate professionals with 50+ years of cumulative experience in all aspects of the real estate industry.
Craig has continuously found ways to diversify his business to adjust to the current markets and compete at a high level of production while always remaining focused on resale transactions and his loyal client base. Craig has extensive experience selling high volume accounts. From managing and selling a 60-unit subdivision, to assisting new infill developers on site acquisition, pricing and building criteria, Craig has always been a source to turn to for current trends and information as a specialist in the Carmichael, Arden areas as well as the overall Sacramento region.
Craig’s strong negotiation skills and his friendly and approachable “to the point” style have earned him the respect of fellow REALTORS® and loyal clients. Most importantly, Craig understands the importance of open communication and being accessible to clients, agents and potential buyers. Unlike many real estate teams, you can always pick up the phone and Craig, or one of the team’s agents, will be available to take your call.
Craig is a graduate of the University of California at Davis, with a B.A. in Economics. He is bilingual, having spent his childhood years in Venezuela and Mexico City, gaining valuable experiences that have helped him in this culturally diverse market place.