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Sales Associate

Cal BRE#: 01949488

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More about Laurel Erickson

Business Philosophy

My philosophy is the same for life and business: I build a relationship of trust and all else will follow.

As a real estate agent, I practice the same principles that guided my career as a journalist. I build trust, honor confidentiality,and listen to the needs and wants of a client.

What sets me apart from other agents is my deep knowledge of many, many communities in Southern California. If you live or would like to live in a particular neighborhood, there's a very good chance that I have been there and interviewed people who live there. I've spent a lifetime reacting to fast moving often chaotic situations and achieving the desired results.That gives clients agility in negotiations.

Real Estate clients learn the secrets of thinking out of the box, winning competitive strategies and determination to see you through the exciting and complex adventure of buying or selling a home.


*Coldwell Banker Award Winning Agent Training

*Kaplan School of Real Estate

* USC Certificate in Business Effectiveness

*Poynter Institute Seminar on Merging Media*

*UCLA Coursework -Interior Architectural Design

*University of Minnesota Coursework- Broadcast News

*Moorhead State College -.BA, English and Philosophy

Awards And Designations

Laurel Erickson is a real estate agent with extensive ties to several communities in Southern California. As a former NBC4-LA journalist, she is well known and has been the recipient of many honors and awards. Those honors include the George F. Peabody Award, the most prestigious award in Broadcast News. Erickson won the Peabody for her groundbreaking reporting of AIDS. She has won praise and other awards for reporting on real estate, government corruption, natural disasters, politics and social change.

Areas of Expertise

Laurel Erickson is an expert in Hancock Park, Hollywood, West Hollywood, Beverly Hills, Brentwood, Santa Monica, Sherman Oaks, Toluca Lake and Los Feliz. But she has worked in neighborhoods throughout the Greater Los Angeles metro area and has first hand understanding of many neighbohoods.

A long time Hancock Park resident, Erickson understands the benefits of living in the city with it's convenience and grand opportunities to enjoy entertainment, art, shopping, great architecture and convenience.

She brings to clients years of experience in buying and selling homes-city, rural and lake.

Personal Background

Laurel Erickson is a long time resident of Hancock Park and has also lived in Toluca Lake and Brentwood. Having grown up in Minnesota, Erickson came to Los Angeles to be a newscaster with NBC Los Angeles.

Real estate has been a passion for this long time Hancock Park resident.

Erickson comes to real estate with a strong skill set to help buyers find a home and sellers find a buyer..


Communities I Serve

Erickson has strong ties to several neighborhoods including Hancock Park, Wilshire, Brookside, Los Feliz, Toluca Lake, Brentwood, Sherman Oaks and Brentwood.