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Sales Associate

Cal DRE#: 02034150

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More about Lisa Gauff

My career as a newscaster brought me to Los Angeles almost 20 years ago, and despite traveling the world, nothing has been able to lure me away from LA! As a Realtor, I get immense pleasure making sure my clients experience just as much joy from buying and selling homes as I've had.


I think outside the box. Initially I entered real estate many years ago when interest rates were approaching 20%. That taught me creative financing in a hurry! The benefit to you is I'm fiercely optimistic about whatever situation you bring to the table and am willing to take on buyers who never thought they could own a home!

I hear you. My listening skills were well-honed during more than a decade as a newscaster in LA and beyond. A skilled interviewer has to listen well. The fact that I really take time to hear and get to know you gives me an edge in finding you what you want.

You are guaranteed transparency. Trust is important in our relationship. If you've worked with me on charity events or played on the tennis teams I've Captained, you know my organizational skills and OCD attention to detail are impeccable. I'll keep you abreast of what's happening before it happens and I don't shy away from discussing the good, bad and ugly.


Innovative marketing. My media background allows me to offer you the expertise and creativity in video marketing and social media - exposing your property to the widest possible range of qualified buyers.

I will always be straight with you. I will not inflate the worth of your house just to get your listing. We want my listing sign to be on your property the shortest time possible while netting you the highest amount in our current market conditions.

There is a team at your disposal. It's me + Coldwell Banker! From the vast number of agents who work our company listings and our mortgage partners able to assist your buyers in applying for a loan, to our title and escrow partners who know how to efficiently and expertly close your deal. When you engage my services you also enjoy the immense resources of a proven worldwide company you can depend on.