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Sales Associate

CalRE#: 01357373

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Certified International Property Specialist (CIPS), Luxury Property Specialist (Luxury Specialist), Senior Real Estate Specialist (SRES)

More about Debby Striff

Mission Statement

My Mission Statement

My mission as a realtor is to provide exceptional service to my clients. I will go the "extra mile" to ensure that my sellers receive the best possible net proceeds from the sale of their property. I will look beyond the MLS to find off market properties for my buyers. In every way I will go above and beyond the basic duties of a realtor to meet the needs of my clients.

My Values, Standards, Skills and Personal Background

My Values
Hard work
Do the right thing for my clients at all times
Provide sound advice that comes from knowledge and experience

My Standards
I am a full time professional realtor
Organization and thoroughlness are the keys to successful escrows
I use all the best and most current technology to ensure that the properties I represent receive the highest level of exposure to the market.

My Skills
I am organized an thorough
I am disciplined
I am good at reading people
I am compassionate and understanding
I understand the statistics of real estate and I am good at explaining them to my clients
I am a good advisor

My Personal Background

I am a native of the South Bay and a Manhattan Beach resident since 1972. Following a successful career in sales management for major media companies that included USA TODAY, TCI Media Services, AT&T Media Services, K-Cal-TV, and Broadband Interactive Group (a division of Broadcom) I entered the real estate world seven years ago. Honesty and integrity are at the core of my reputation and have earned her the respect of my peers and my clients in one of the most competitive real estate markets in the country. I moved her business to Coldwell Banker to better serve my clients through its state of the art technology and global reach. I am a Certified International Property Specialist (CIPS), a Seniors Property Specialist (SRES), and hold a Transnational Referral Certificate (TRC).

My Value Proposition

My Value Proposition

  • I have integrity. When we agree to work together I give you the highest level of service.
  • I have chosen to work at Coldwell Banker because of their state of the art technology, legal support, and global reach.
  • I am a native of the South Bay. I know the areas, the schools, and the nuances of each neighborhood.
  • Because I cherish the South Bay, I have devoted time to the community as a Neighborhood Watch Block Captain, member of the Seniors' Advisory Council, and Leadership Manhattan Beach

Awards And Designations

Top Producer at Shorewood Realtors, 2004 and 2009

NRT Top 1,000 Sales Associates First Quarter 2011

Certified International Property Specialist (CIPS)

Seniors Real Estate Specialist (SRES)

At Home With Diversity (AHWD)

Transnational Referral Certificate (TRC)

Areas of Expertise

Deborah Striff specializes in residential real estate in the South Bay Beach Cities and holds certifications as a Seniors Real Estate Specialist (SRES), Certified International Property Specialist (CIPS), Transnational Referral Network (TRC), At Home With Diversity (AHWD).

Community Involvement

Leadership Manhattan Beach Graduate 2005

Manhattan Beach Neighborhood Watch Block Captain 1995-2005

Fund Raiser for Exceptional Kids Parent Teacher Organization (EKPTO)

Manhattan Beach Seniors Advisory Council 2006-2007

Communities I Serve

I serve the following communities: El Segundo, Manhattan Beach, Hermosa Beach, Redondo Beach, Palos Verdes, Torrance, Westchester, and Playa del Rey.