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$99,000 Just Listed
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Property Description
Historic Banner Store at Banner Ranch - A Backcountry Landmark Step into a piece of San Diego backcountry history with the Historic Banner Store at Banner Ranch, a long-standing and well-known business along scenic Highway 78. Ideally situated between the charming mountain town of Julian and the high-desert community of Shelter Valley, the property is also near the Pacific Crest Trail at Scissors Crossing, making it a familiar and welcome stop for locals, travelers, hikers, and visitors exploring the region. Rich with Old West character, the Banner Store offers a distinctive saloon-style atmosphere, complete with pool tables and a relaxed setting reminiscent of the area's colorful past. Current retail offerings include beer, tobacco products, packaged foods, local trinkets, souvenirs, and other convenience items, providing a variety of goods for both area residents and those passing through. Its location along Highway 78, a popular route connecting the mountains to the desert, provides excellent exposure to recreational and destination traffic throughout the year. Surrounded by the rugged beauty and history of San Diego County's backcountry, the Historic Banner Store is more than a roadside business-it's a recognizable local landmark with authentic character and a story all its own. A unique opportunity to own and continue the legacy of an established backcountry destination while exploring the future potential of this one-of-a-kind property.
Full Property Details
Full Property Details for 36342 Hwy 78
General
- Price: $99,000
- Status: Active
- Type: Business
- Source: SANDICOR
- MLS ID: 260020634
- Updated: 8/21/2026
- Added to Site: 3 day(s) ago
Parking
- Parking Features: On-Site Parking
Location
- Area: JULIAN (92036)
- County: San Diego
- Driving Directions: Highway 78 down the banner grade towards Shelter Valley on your left.
Heating & Cooling
- Heating Type: Other (See Remarks)
Structural Information
- Detached/Attached: Detached
Lot Features
- Lot Features: Remarks
Financial Considerations
- Terms: Other/Remarks
Listed by Coldwell Banker West (619) 303-3399, Chris H Anderson
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Schools
Schools serving 36342 Hwy 78
School Districts:Julian Union High School District, Julian Union Elementary School District
| Name | Grades | Distance |
|---|---|---|
Julian Elementary School 1704 Cape Horn Avenue, Julian, CA 92036 | K-6 | 2.8 mi |
Julian Junior High School 1704 Cape Horn Avenue, Julian, CA 92036 | 7-8 | 2.8 mi |
Julian High School 1656 California 78, Julian, CA 92036 | 9-12 | 2.8 mi |
Disclaimer:
School attendance boundaries provided by ATTOM Data Solutions and are for reference only. Contact the school directly to verify enrollment eligibility.
Price & Sales History for 36342 Hwy 78
Date
Details
Price
Change
Source
8/21/2026
Listed
$99,000
—
MLS
Disclaimer: Historical sales information is derived from public records provided by the county offices. Information is not guaranteed and should be independently verified.
Tax History
Tax History for 36342 Hwy 78
Year
Property Taxes
Change
Tax Assessment
Change
2025
$238
—
$23,342
2%
2025
$238
4%
$22,885
4%
2023
$228
2%
$21,998
2%
2022
$224
1%
$21,567
2%
2021
$221
1%
$21,145
1%
2020
$218
12%
$20,929
12%
2013
$194
—
$18,674
—
2013
$194
—
$18,590
—
Disclaimer: Historical tax information is derived from public records provided by the county offices. Information is not guaranteed and should be independently verified.
Estimate the Cost
Estimate the Cost for 36342 Hwy 78
36342 Highway 78, Julian, CA 92036 (MLS# 260020634) is a Business property. 36342 Highway 78 is currently listed for $99,000 and was received on August 21, 2026. Want to learn more about 36342 Highway 78? Do you have questions about finding other Business real estate for sale in Julian? You can browse all Julian real estate or contact a Coldwell Banker agent to request more information.

