Robert Cruz

Robert Cruz

Real Estate Broker

Mr. Cruz is a dynamic and poised professional with over twenty years of management and leadership experience in a variety of areas Iin Residential Real Estate. Responsibilities have encompassed the areas of advertising, marketing, business strategy, and technical assistance, special projects and financial processes; interviewing and evaluating staff; as well as representing the organization as an advocate and liaison with community organizations, private industry and local governments.  Mr. Cruz is a gifted leader with excellent communication, presentation, analytical, negotiation, organizational and innovation skills. Expertise in: regional sales with an emphasis in strategic growth and managing daily relationships with employees, peers and business partners. I have been blessed to oversee over $10 Billion in Real Estate sales in my career. That encompasses high end-properties to small condos and everything in between.

Mr. Cruz completed his bachelor’s degree in Latin American and Latino Studies from the University of California, Santa Cruz. His background as a successful entrepreneur empowers him with the necessary knowledge to help our company with both our immediate needs and necessary growth. His dedication as a husband and father provide the stability and grounding needed to succeed. Achievements include:

• Consistently maintaining a high-standard performance record via exceptional service, follow-through, and specific attention to details which results in higher sales
• Directing marketing efforts to promote visibility and introduce new products
• Analyzing complex situations, designing practical solutions, and implementing cost-effective plans
• Analyzing real estate and mortgage markets and stability in the market place
• Successfully promoting products and services through effective sales seminars
• Selecting and hiring self-motivated sales staff and training them to be hard-working, customer-focused and extremely educated in their field.
• Research and analyze the domestic and international real estate markets and re-focusing business in response to market changes.
• Served on the Board of Directors of the National Association of Hispanic Real Estate Professionals, Silicon Valley, 2006
• Awarded the Navy Achievement Medal for professional achievement by the United States Navy, 1994.