Ingrid Cheng

A good home search starts with the right questions. What do you actually need? What can you live with, or change later? What's the version of this that works for your real life?

I grew up in the Bay Area, and my family is still here. I've lived in San Francisco since 2014 and know its neighborhoods — and its complications — well.

I hold an MBA from Washington University in St. Louis, so I think about real estate as both a financial decision and a long-term investment, not just a place to live. And I spent nearly two decades in wine and beverage, work that was fundamentally about one thing: reading what people actually want, not just what they ask for. That instinct is at the center of how I work with buyers — as an advisor, not a salesperson.

For sellers, I bring a marketing background and a close eye for presentation: the details that shape how a home is perceived before anyone walks through the door.