Tony Alejandre

Real Estate Advisor | Marketing Expert | San Francisco & Peninsula

With 24 years of experience in real estate, Tony Alejandre brings a rare combination of market knowledge, strategic marketing expertise, leadership, and genuine commitment to his clients. A longtime real estate professional with Coldwell Banker Realty, Tony most recently served as a Manager responsible for leading and supporting a team of approximately 200 real estate agents, giving him a unique perspective not only as a successful agent, but also as a leader, mentor, negotiator, and marketing strategist.

If you choose Tony Alejandre to represent your San Francisco Bay Area real estate interests, you are partnering with an experienced professional who understands that buying or selling a home is far more than a transaction. It is a significant financial decision—and one that deserves thoughtful advice, careful planning, sophisticated marketing, and personal attention.

Tony's career began in a competitive corporate sales environment, where he developed the communication, negotiation, relationship-building, and business development skills that would ultimately translate naturally into real estate.

“This is a good fit,” Tony says with a smile when reflecting on his career transition. “I had the skills, but I found a profession where I could combine those skills with two things I have a deep passion for—real estate and the beautiful Bay Area.”

Over the past 24 years, Tony has built his business around relationships, referrals, market expertise, and results. His experience has given him an in-depth understanding of the San Francisco and Peninsula markets, while his leadership role managing 200 agents has provided him with an even broader view of changing market conditions, consumer behavior, negotiation strategies, technology, and the evolving business of real estate.

A Marketing-Driven Approach

Tony believes that successfully navigating today's real estate market requires more than simply placing a property on the MLS. Sellers need a comprehensive marketing strategy designed to create attention, generate qualified interest, and maximize exposure.

With a discerning eye for presentation and access to sophisticated marketing tools, Tony develops customized strategies designed around each property's unique characteristics and the goals of his clients.

For buyers, Tony provides strategic guidance throughout the process—from identifying opportunities and understanding market value to negotiating favorable terms and successfully navigating the complexities of the transaction.

Tony also understands the importance of global exposure. San Francisco Bay Area real estate attract buyers and investors from around the country and around the world. Through the strength, recognition, and global reach of Coldwell Banker Realty, Tony is able to connect his clients with an extensive network and powerful marketing resources.

Relationships Built to Last

Tony's philosophy is simple: build relationships, not transactions.

He believes the best real estate professionals become trusted advisors long after the closing has taken place. His goal is to earn the confidence of his clients through honest communication, knowledgeable counsel, responsiveness, and an unwavering commitment to their best interests.

“I seek long-term relationships with my clients, based upon trust and confidence. I will offer the highest level of counseling to help fulfill my clients' real estate aspirations. My goal is to establish enduring relationships that continue through future generations of my clients' families, friends, and referrals.”

Whether you are purchasing your first home, selling a longtime residence, relocating, investing in real estate, or preparing for your next chapter, Tony brings 24 years of experience, leadership, market knowledge, and a client-first approach to every relationship.

Professional Affiliations

• Member, San Francisco Association of REALTORS® (SFAR)

• Member, California Association of REALTORS® (CAR)

• Member, National Association of REALTORS® (NAR)

• Member, Top Agent Network — San Francisco / Silicon Valley

Languages

English | Spanish