Professional Experience

• Former Director at the San Francisco Association of Realtors
• First and only woman & minority Mediator at the San Francisco Association of Realtors
• 2000  2001, 2004, 2007, 2008, 2011, 2012, 2014-2018, 2021, 2022 & 2024 chair of the San Francisco Association's Professional Standards Committee handling arbitration and ethical complaints; member of this committee since 2000
• Arbitrator, Mediator and Ombudsman serving the California Association of Realtors
• Volunteer for Peer-to-Peer Ethics Infoline for the California Association of Realtors
• Specialized experience with residential and income properties
• Extensive experience with estate representation, trust sales and 1031 tax deferred exchanges
• Solid reputation in the Real Estate community for cooperating effectively with other brokers and skillfully negotiating on behalf of clients
• Skilled advice for staging and preparing properties to optimize the best aspects and effectively yield the highest possible return
• Expert guidance for sellers in completing disclosures to minimize risk and liability during and after the close of escrow

I have been representing clients for forty two years. The majority of my business are repeat customers and referrals from past clients and friends.  Extensive support from Coldwell Banker Realty - ranked first in the San Francisco's Business times under Largest Residential Real Estate Firms in the Bay Area.  Our success in achieving the desired goal for our clients is through extensive media advertising, multifaceted marketing with ever changing technology, open house and private appointments and cooperation with other brokerage offices.

Professional Affiliations

• Member of the National Association of Realtors since 1982
• Member of the California Association of Realtors since 1982
• Member of the San Francisco Association of Realtors since 1982
• Completed Appraisal course from the Department of Real Estate
• Accredited Mediation course from the Bar Association of San Francisco

Professional Philosophy

I am hard-working, conscientious and make the complicated process of selling Real Estate less stressful and more profitable for my clients. They appreciate the attention to detail and thorough representation. My education in psychology, extensive experience and tenacity as a businesswoman will serve you well.

Personal History

I am a native San Franciscan and have grown up in Nob Hill, Russian Hill and the Sunset, Mission and Richmond neighborhoods. I have renovated six of my own personal residences that include styles ranging from Art Deco, Mid Century Modern and Arts & Crafts homes.
I enjoy golfing and swimming in my spare time. Love to travel and experience different cultures and cuisine.

Testimonials

Val was so supportive in seeing me through my first purchase. Being a school teacher on a limited salary, she successfully got me my home even though there were multiple offers and we were not the highest bid! My home has appreciated 30% in the first year and I am thrilled. I would highly recommend her as she is patient and knowledgeable in navigating through the process. - Denise Morones

We needed to sell our home and purchase a replacement home. Val was so skillful in coaching us. She made it seem effortless. Her motto of making the Real Estate less stressful and more profitable is true. We will call upon her again when the time comes to make another move. -Robert and Maria Ballesteros

Valerie has represented us on 9 transactions. Her ideas on preparing our homes for sale without using expensive and professional stagers were invaluable. She is wonderful in her communication skills. - Rob and Laurie Kum

Being in Wisconsin and trying to sell a San Francisco property would have been a nightmare without Valerie. She recommended estate liquidators, house cleaners, gardeners and everything else needed to sell the home in a timely manner. From the first phone call to the final closing confirmation, she has been a joy to work with. - David LeDuc

Valerie effortlessly sailed us through the barrage of endless legal paperwork and thoroughly marketed our four units in Jordan Park. Anyone would be fortunate to work with Val's knowledge and professionalism. - Tom & Arline Day