Sina Aryeh

For Sina Aryeh, Santa Monica isn’t simply a market he sells—it’s home.

A Santa Monica native, Sina was born into the community he now proudly represents in real estate. He grew up on its streets, attended its schools, watched neighborhoods evolve, saw businesses come and go, and experienced firsthand what has made Santa Monica one of the most desirable places to live in Southern California. That history gives Sina something you can’t download from an app or learn by studying comparable sales: a genuine connection to the community and an instinctive understanding of what makes it special.

But there’s a lot more to Sina than real estate—and he believes that makes him a better real estate agent.

Before bringing his creative eye to homes, Sina built a successful career in fashion, developing his own fashion line and working with color, prints, fabrics, proportions and presentation. Years of deciding which colors work together, which patterns catch the eye and how presentation can completely change the perception of a product gave him a skill that translates surprisingly well to selling homes.

Walk through a property with Sina and he’s already looking at it through a buyer’s eyes.

What needs to go? What should stay? Is there too much furniture? Would a different rug make the room feel larger? Does the artwork compete with the architecture? Would warmer accessories soften the space? Is the staging helping buyers fall in love—or distracting them from what they’re actually buying?

Sina enjoys advising sellers on decluttering, editing and preparing their homes before they ever reach the market. He understands that successful staging isn’t about filling a house with expensive furniture. It’s about creating the right feeling, improving flow, highlighting the home’s strongest features and helping buyers imagine themselves living there—all with the goal of creating stronger emotional appeal and maximizing the property’s potential value.

His creative side extends well beyond fashion and interiors. Sina loves art, architecture, cooking and great food. He’s just as happy discovering a neighborhood restaurant as he is cooking for friends and family, wandering through an art gallery, or exploring the architecture, markets and food of another country.

And travel is one of his greatest passions.

Years of international travel have given Sina more than great memories and a well-used passport. They have helped him develop friendships, relationships and contacts around the world. That international network, combined with the global reach of Coldwell Banker Realty, gives Sina the ability to think beyond the traditional local buyer pool when marketing a property and to introduce Los Angeles real estate to potential buyers and connections both at home and abroad.

Sina believes this global perspective matters in a city like Los Angeles. Buyers come here from everywhere, and being comfortable communicating with people from different cultures and backgrounds can be a meaningful advantage.

Yet no matter how far he travels, Santa Monica remains home.

Sina’s involvement in the local community keeps him closely connected to the businesses, people and issues shaping the city today. He knows that a neighborhood isn’t defined only by property values. It’s the morning coffee shop, the favorite restaurant, the school down the street, the local merchants, the architecture, the walkability and the people you see along the way.

That’s also why Sina doesn’t believe in a one-size-fits-all approach to real estate.

For sellers, he combines neighborhood knowledge, an eye for presentation, strategic staging advice, creative marketing and global exposure to position each property to stand out.

For buyers, he goes beyond bedrooms, bathrooms and square footage. He wants to understand how you actually want to live—because sometimes the right street, neighborhood or lifestyle is every bit as important as the house itself.

And through it all, Sina keeps real estate personal. He believes clients deserve someone who will answer the phone, tell them what he genuinely thinks, pay attention to the little details and work relentlessly on their behalf.

Backed by the marketing power, technology and worldwide reach of Coldwell Banker Realty, Sina brings together a combination that is uniquely his own: a Santa Monica native’s knowledge, a fashion entrepreneur’s eye, an international traveler’s perspective, and a genuine love of homes, food, art, design and people.

After all, selling a home is partly about numbers—but it’s also about presentation, emotion, connection and telling the right story.

Santa Monica born. Globally connected. Creatively driven. Always local.