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Sales Associate

CalRE#: 01737673

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NMLS#: 1598647


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Luxury Property Specialist (LPS)

More about Florence Sheffer


The core value of my business is a commitment to my client’s needs above my own. 

My real estate career began in 2006, as the market started to decline, becoming the most challenging and unpredictable market in decades. While the industry declined, my business grew, and I am happy to have a thriving business in Sonoma County.

Previously, I spent 25 years in marketing and retail merchandising; as a senior executive at Macy’s California with buying responsibility for the 54 Macy’s west coast stores; as marketing director for Meyer Corporation, which grew to become the largest cookware company in the U.S.; and as Meyer's communications manager, responsible for public relations, crisis management, and culinary contract negotiation. For more than 30 years, my husband and I have invested in northern California real estate and treasure the four properties we own today. My interest in real estate inspired me to obtain my license. I quickly recognized the field as a match for my skills and interest. Clients benefit from my experience in negotiation, problem solving, marketing and communication.

California Civil Code states that an agent owes their client "A Fiduciary duty of utmost care, integrity, honesty and loyalty in dealings with the (Buyer or Seller)." I am committed to this duty.