Driven by her deep compassion for her clients, Gena Elfelt
has built a successful real estate career on providing excellent service from
beginning to end. Gena embarked on her real estate journey 25 years ago this
June, and from the start she has relied on her unstoppable work ethic to
achieve results. “I started when I was 28, and there weren’t many young people
in the business,’ Gena recalls. “It was hard to be taken seriously, but I was
fierce and I saw that as a challenge, so I quickly rose to the top. I’ve been
working with the same broker since I started, and I knew I was with the best of
the best. I had to prove myself, and I did!’ The rest is history, and to this
day Gena continues that same tradition of excellence.

Gena serves the Temecula Valley, including southwest
Riverside County as well as northern San Diego County. Having grown up here,
Gena has a wealth of expertise with her local market. Her business is made up
almost entirely of repeat and referral clients, a sure sign of the trust she
inspires. “I get constant referrals from past clients and their families,’ Gena
says. “I’ve even worked with multiple generations of some families. My business
is almost all referral, and I like it that way.’ It’s easy to see what keeps
people coming back. “I say what I mean, and I mean what I say,’ Gena explains.
“I ultimately care. My clients can tell you that I always answer my phone, and once
we close, they even joke that they feel like I broke up with them because I’m
not talking to them every day anymore!’ It’s this dedication to her clients
that truly sets Gena apart. Her clients know they can count on her to fight for
them. “I’m a pit bull,’ Gena says. “I love what I do, but I also fight for what
I believe.’ Gena’s expertise also makes her a valuable resource to her fellow
agents. “Brokers from other offices will often call me asking for guidance,’
Gena says. “It always makes me feel good when someone I’ve done transactions
with calls me and asks for my advice. I know how to handle situations calmly,
and I make sure I have a solution before I talk to everybody. We’re like
firefighters in that way: there’s always something that can go wrong, and we
have to have the solution without panicking everybody.’

Outside of real estate, Gena’s passion is riding her horses.
She competes in team penning and ranch sorting competitions, a pursuit that
frequently results in business selling horse ranches. “I’m always out with
people,’ Gena says. “Wherever I go, I meet friends. I’m always talking to
somebody.’ Looking toward the future, Gena plans to continue maintaining her
business and serving her clients. She is grateful for all that real estate has
given her, and happy to be able to help people. “I love what I do, and I love
working with people,’ Gena says. “People don’t forget you, and it’s amazing to
be such a part of their life and help them. It’s something they’ll never
forget.’