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Associate Broker

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NMLS#: 1598647


Associate Broker, Smart Home Certified

More about Marlena Rich

A lifetime inside the family real estate business and 25+ years of business grit, great enthusiasm for helping people buy and sell their properties, a zest for life and an awesome work ethic prepare me to optimally serve your real estate needs. But you don't have to believe me, check out my endorsements and see what my clients say about me.

In short, I am dedicated to helping you achieve your real estate goals, and to claim new visas. With unparalleled, sophisticated strategies, the Coldwell Banker marketing and closing teams and I will exceed your expectations in delivery of smooth transaction processes which minimize the time, cost and stress associated with selling or buying your home, moving or investing in property. Striving for excellence in all I do, I enjoy specializing in relocation, commercial, residential and semi-rural properties, and whatever your heart desires in the way of real estate.

Business Philosophy

What excites me about what I do? Cultivating relationships. I'm curious, and in addition to learning about how I can help solve your real estate selling and purchasing puzzles, I am interested in you. When it comes to business, I am compelled by the discovery of new opportunity, how collaborative discussions lead to inspired solutions, bottom line profitability. My expertise lies in maintaining relational synergy across multiple individuals and sectors through intuitive communication and tactful, tactical negotiation.

For me, it's about creating opportunities to do something new. A resourceful problem-solver, I combine business savvy with creative ingenuity and enjoy playing an integral role in shaping transactions, lives. Leveraging my unique skill set seasoned and diverse background, I have proven my ability to engender trust.

My success has arisen from hard work, disciplined patience, vision, deep-rooted business insights that are designed to wake the next sleeping giant and create that feeling you get when scoring the winning goal!

Education and Training

UCLA, Bachelor of Arts, Cum Laude, World Arts Cultures with Dance Focus

National Association of REALTORS Member

Colorado Association of REALTORS Member

Boulder Area Realtors Association Member

What Rocks My World

Living in Boulder for 28 years has been like a dream. I spend my favorite leisure time dancing Argentine tango, swimming outdoors (yes, even in winter), and hiking our beautiful Front Range.

I am a very proud mother of an angel and my best friend, Heather, who is a social worker in Boulder County.


Marlena works as a collaborative partner, blending business savvy with creativity and intuition. Besides being easy to work with, she is energetic and was capable of thinking outside the box to get our one-of-a-kind commercial/residential property sold. Going the extra mile included holding numerous open houses, and even finding a company to shovel snow when I was out of town. She diligently kept up with the trail of near-offers, staying abreast of all whispers in the wind, and worked with us to expertly land a buyer, including the journey through the closing process with all its ups, downs and intricacies. It was a pleasure to work with Marlena, a capable professional and a brilliant salesperson.rdquo; Ben Lipman, Ayurvedic Practitioner

"Working with Marlena has been wonderful, both at a professional and at a personal level. I decided to sell my condo within a year of moving away from Boulder, and I was concerned about going through the whole process while being distant and having a very busy work schedule. Marlena made the process absolutely seamless, and helped me much beyond her 'official' duties. In particular, when repairs were requested by the buyers, Marlena was instrumental in finding the best possible contractors at reasonable cost. The care that she has for her clients comes across through every aspect of the interaction with her. I could not imagine any better real estate agent." Rosalba Perna, Professor Astrophysics, Stony Brook University

My home held precious memories and represented the last vestiges of my being single. Deciding to sell it was emotional, and Marlena made the process comfortable, easy and profitablehellip;and fast! Sensitive, efficient and savvy, Marlena was wonderful; she exceeded my expectations, and I wholeheartedly recommend her!rdquo; Sally Hughart, Bookkeeper/Office Manager, Attention Homes

"Marlena is the quintessential professional. She achieves excellent results while never compromising her integrity. She is fun, passionate, intelligent and detail oriented - what a combo! I heartily endorse her.rdquo; Ian Browde, Director Marketing Business Development, Nokia

Marlena brings an almost supernatural energy to all of her relationships that instantly engenders trust and confidence. She instinctively interacts with people in ways that inspire them; she asks very insightful questions that confirm she really cares about the people she works with. Although she looks like a super model, she's not a delicate prima donna; she's a tough girl with an exceptional work ethic. She's a joy to work with.rdquo; Ferris Eanfar, Chief Operating Officer, TMax Capital

Marlena is a warm and genuine person. She works hard for her clients and has excellent customer service skills. Marlena is outgoing and creative and is pleasure to work with. Marlena's positive energy is infectious to those around her.rdquo; Kevin Pendleton, Realtor, Prudential Utah Real Estate

Marlena is a pleasure to work with both on a professional and personal level. She's extremely hard working and does a tremendous job of developing and nurturing strategic business partnerships!rdquo; Dan Franklin, VP Business Development ThreatGRID, Inc.

"Marlena is a person of high ideals and integrity in her company as well as throughout her life. She directs and fine-tunes with a thorough grasp of marketing expertise as well as product detail." Patricia Nelson Muscari, Author/Coach

Marlena is one of the best, if not the best, sales person I have ever had the pleasure to work alongside." Beth Baxter, President, BB Audio

Marlena's business savvy combines with enthusiasm, vision and execution into every facet of her job. She strives for excellence and develops powerful, lasting relationships. Marlena is top-notch and a pleasure to be around." Jean Spencer, VP Communications, Agloves