As a successful Coldwell Banker Realty agent, Alison Swedenberg is carrying on a family legacy that started decades ago. Her grandmother single-handedly turned a small real estate investment into a premier holding company, Alison’s father and uncle became property investors, and her sister pursued a career in interior design. With real estate running through her veins, Alison takes the time to listen to her clients’ concerns, answer all their questions and personally guide them through every step of the transaction. 

Friendly, accessible and highly qualified, Alison meets with sellers one-on-one to determine their unique property goals and the most effective way to market their home. She knows that minor improvements can significantly increase the property’s perceived value and asking price, so she rolls up her sleeves to help with decluttering, repurposing and staging. Once the home is ready to show, Alison partners with buyers to create a customized marketing campaign that maximizes exposure through quality digital and print media. She also organizes all showings, opening the door to potential buyers, pointing out the home’s assets and noting important feedback. These strategies, along with Alison’s negotiation expertise and upbeat attitude, bring sellers the very best results.

Alison takes a hands-on approach with buyers as well, happy to tour as many homes as they need to find that one perfect gem. Drawing on her community knowledge and Coldwell Banker Realty’s cutting-edge technologies, she analyzes market trends in the chosen location and pinpoints options best suited to her clients’ wish list and budget. Many first-time buyers are looking for properties that, with a bit of love, become lucrative investments that they can customize for their growing families’ needs. Alison has the knowledge and connections to help her buyers see all the possibilities a new home can bring, including financial security for now and years to come.

Before becoming licensed in 2016, Alison worked with the U.S. Green Building Council, a nonprofit dedicated to sustainable design, construction and operation practices. Having helped institute new regulations, she is well qualified to assist property investors and home builders interested in the latest energy-saving technologies and methods. She also worked as a lab technician and employee manager for Memorial Sloan Kettering, meeting with clients, organizing and scheduling orders, training technicians and managing inventory. Alison draws on this experience every day as a successful real estate agent. She keeps an eye on the details, keeps track of all paperwork and delivers superior customer service. 

Alison volunteers with PAWS and the Junior League, doing her part for her community and its residents. Chicagoland’s real estate market can be challenging, but Alison’s tenacity, positive outlook and strong professional network ensure a fully satisfying outcome. With Alison Swedenberg by your side, you are part of an unstoppable team working to make all your property dreams come true!