Fran McGinnis Professional Service with a Personal Touch
Fran McGinnis is a successful Realtor with Coldwell Banker Lincoln Park Plaza Residential Brokerage. She lives by the philosophy, that your home should, serve your needs and be a good investment. Whether you are buying for the first time, investing in a second home, or looking for a multi-unit she is skilled at assessing your needs and implementing buying strategies that work. If you are looking to sell your home she can help to advise you on if it is the right time and what you can expect both from the market and from her devoted service. Serving the Chicago Lake Front from South Loop to Evanston and west to Harlem Avenue, Downtown, Museum Park, River North, Streeterville, West Loop, Bucktown, Wicker Park, Ukrainian Village, Gold Coast, Old Town, Lincoln Park, Lakeview, Wrigleyville, Lincoln Square, Andersonville, Old Irving, Roscoe Village, and North Center. Fran believes strongly in providing professional service with a personal touch. She connect with her clients and ensures you the height of customized service and personal attention.

Fran Helps you Buy Smart
Fran enjoys helping buyers find the property that meets their needs but exceeds their expectations. She is happy to customize your search based on the school you have chosen for your children or any other external factors that are important to you. Fran is special, in that she does the leg work for her clients. She doesn't just put you on an mls search with hundreds of properties for you to sift through. She filters through hundreds of properties to find the ones that fit you best and that are the best value. You will often hear her say, "I think we can do better." She doesn't settle when it comes to something as important as your home and your investment. For multi-unit buyers she helps makes you aware of potential returns. In a market with low positive cash flow, the neighborhood you choose is key and Fran will help you to assess the rent statistics to make the most secure investment possible. It is an excellent time to buy and Fran will help you take advantage of this wonderful opportunity.

Success in Selling
Fran has a selling strategy customized for each home that she takes on to sell. She believes in three key components: Staging, Power Pricing, and Marketing. Staging and the look of your home is essential in setting your home apart from the crowd, allowing potential buyers to visualize themselves in it, and giving an overall sense of 'wow' when people enter the home. The concept behind power pricing is positioning your home strategically in the market to have buyers chasing you and not the other way around. Rule one of skillful negotiation is to have the upper hand by creating something people really desire. Fran will help you to do this, and find the right number that will have buyers flocking to get into your home. Multiple offers are rare, but not dead. As far as marketing is concerned, Fran feels strongly that Coldwell Banker National Brand offers sellers the best resources for marketing your home. Your home will be given prime positioning on all of the major search sites including Zillow (the number one home search site), Trulia, Realtor.com, Yahoo, and over 60 more. Your home will be search engine optimized and given incredible exposure to potential buyers, over 90% of which begin their search online. Let Fran help you find the strategy for successfully selling your home.

Personal Background and Interests
Fran enjoys sailing on Lake Michigan, the Cubs, and visits from more than 100 nieces and nephews. She is married to Joe McGinnis, a real estate attorney and vice president of Heritage Title Company. Joe won the Chicago-Mackinac Cup on their boat, Kutty's Ark, 2005

Education and Designations

• BS-Degree from Western Illinois University
• GRI Designation
• Cendant Mobility Inventory Specialist

Awards

• Coldwell Banker INTL President Circle (16 years)
• Consistently sells 24+ properties a year