Erica Swallow is a top REALTOR® in the Pioneer Valley. She is co-lead of the Turnberg Swallow Team at Coldwell Banker, the nation’s largest residential real estate brokerage and most visited online real estate brand. She boasts nearly two decades of experience in technology marketing and media, which she applies to her real estate practice.

Having worked for top technology firms and media publications earlier in her career, Erica offers unparalleled marketing, advertising, and communications expertise to her seller clients, to best represent their listings in the market. Her listings have been covered in The New York Times and MassLive, among other places—and she regularly attracts out-of-state buyers through national ad campaigns.

For buyers, Erica offers a unique home search experience, which covers Western Massachusetts, Northern Connecticut, and Southern New Hampshire—she has represented clients on transactions in 20+ cities and towns, showcasing her breadth of knowledge across the region. Erica excels at data-driven pricing analysis and negotiation to make sure her clients get the best price and terms.

She holds an M.B.A. from the MIT Sloan School of Management; a B.S. in Marketing from the NYU Stern School of Business; and an M.F.A. in Writing from Simmons University. She has written for Forbes, Fortune, and The Wall Street Journal, among other publications—and is an international speaker and author.

Erica is a member of the National Association of REALTORS®, National Association of Gay and Lesbian Real Estate Professionals, Massachusetts Association of REALTORS®, Berkshire County Board of REALTORS®, and REALTOR® Association of Pioneer Valley, where she serves on the Professional Development Committee. She is a certified Short Sale and Foreclosure Resource (SFR®) and has a personal interest in historic preservation. She serves as a Board Member on the Springfield Preservation Trust and as an Advancement Committee Member at the Springfield Museums, having also served on several Springfield City Council committees and as a member of the Forest Park Civic Association.

Erica relocated to Western Massachusetts after discovering the history and beauty of Springfield and the Forest Park Historic District, where she owns a Victorian-era home. She enjoys regional day trips and never passes up a good tasting, whatever the food or drink may be.

Business Experience

• Licensed with MLS access in MA, CT NH
• Closed client transactions in 20+ cities and towns
• Co-founded and co-leads the Turnberg Swallow Team
• Writes for publications including Forbes, Fortune, and The Wall Street Journal
• Listings have appeared in national and regional publications, including The New York Times and MassLive
• Marketing expert with nearly two decades of digital marketing experience

Professional Achievement

• 2022 RAPV President’s Award, Gold Level

Education Certification

• MIT Sloan School of Management (M.B.A.)
• NYU Stern School of Business (B.S., International Business Marketing)
• Simmons University (M.F.A., Writing for Children)
• Short Sale and Foreclosure Resource (SFR®)

Professional Associations

• REALTOR® Association of Pioneer Valley, Member Professional Development Committee Member
• Berkshire County Board of REALTORS®
• Massachusetts Association of REALTORS®, Member
• National Association of REALTORS®, Member
• National Association of Gay and Lesbian Real Estate Professionals, Member

Community Involvement

• Springfield Preservation Trust, Board Member
• Springfield Museums, Corporator and Advancement Committee Member
• Springfield City Council, Working Group on Civic Engagement, Member
• Springfield City Council, Advisory Litter Committee, Chairperson
• Forest Park Civic Association, Member

Personal Information

• Forest Park Historic District homeowner
• Real estate investor focused on long-term rentals
• Gemologist and lover of great food, wine, day trips, and chocolate
• Cat mom of two—Rosie Blossom

Make your nest with the Turnberg Swallow Team.