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Branch Manager, Associate Broker

Founded in 1906 on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today.

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NMLS#: 1598647


Associate Broker (AB), Certified Residential Specialist® (CRS), e-PRO, Graduate Realtor Institute (GRI), Senior Real Estate Specialist® (SRES)

More about Craig Benham

Craig has been a Realtor/Associate Broker in the Greater Lansing area for 35 years and is proud to be part of the Leadership Team at Coldwell Banker Realty, serving as the Branch Leader for our East Lansing office.   

The Coldwell Banker® brand is the North Star of the real estate industry. Guiding people to the homes of their dreams and leading affiliated agents to successful and fulfilling careers have been our calling for well over a century. It’s a passion and pursuit we take deep pride in, creating and exceeding impeccable standards in every aspect of the real estate experience.

We are a brand devoted to the service of our clients, the success of our network and the remarkable power of home. We’re committed to creating dominant winners in every market we serve. It’s something we call the Coldwell Banker Way.  We believe our depth of care, our suite of production-boosting resources and our inspiring culture make this company an extraordinary home for real estate professionals.


Our #1 priority is helping our agents live an exceptional life. How do we do it? With our Core 4 Values. Focused on the things that drive agent success, this powerful system is the basis of our most unique and effective offerings.


We help agents sell more homes, make more money

and work more efficiently.


We enable agents to expand their sales and business development skills through effective education, coaching and support.


We offer real financial strategies that agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you.


We provide a diverse environment that is collaborative, supportive and fun. We are a company that inspires pride.


Choosing the right brokerage is an important decision. That's why we've defined exactly what we can help you do:

  • Earn more money
  • Develop your skills
  • Prepare for retirement
  • Celebrate your success

Core 4 is how we show affiliated agents we value them, support them and help them reach their goals.

Ready to see the difference Coldwell Banker Realty can make for your business?

Let's get started.  For additional information visit or contact Craig for a confidential interview today at or (517) 202-7367.