Jhay Briceno

Jhay's Mission
I help people buy and sell property with clarity, strategy, and honest communication, delivering informed decisions and results they can trust. No pressure, no guesswork, just clear information, thoughtful execution, and professional support throughout the process. Because life’s complicated enough without a surprise real estate plot twist.

Background
I have over 10 years of experience in sales, marketing, consulting, and customer service. Real estate was a natural move for me—it’s where strategy, negotiation, design, and people all intersect, giving me the opportunity to serve my clients and partner with them through one of their biggest decisions. My goal is to help clients make informed choices with confidence.

I understand how properties are positioned, how buyers think, and how decisions actually get made. My role is to guide that process clearly, protect your interests, and keep things moving forward. I approach challenges with perspective and a positive attitude because smooth doesn’t mean perfect, it means handled thoughtfully. :)

I’m fluent in English and Spanish, which allows me to work seamlessly with a wide range of buyers and sellers. Every client starts with a clean slate. I focus on your goals, your timeline, and what truly matters to you.

How I Work
I’m direct but always respectful, organized, and detail-driven. I explain the process, lay out your options, and give you honest feedback—even when it’s not the easiest answer or the easiest thing to hear. My clients know where things stand, what’s coming next, and why we’re making each move.

You won’t be over-sold or under-informed. You’ll be informed and supported every step of the way.

Brokerage Support
I’m backed by Coldwell Banker Realty, which means my clients have access to strong marketing, experienced support, and proven systems from search to negotiation to closing.

For higher-end properties, Coldwell Banker’s Previews® Distinctive Homes Division provides elevated marketing and broader exposure. Financing, title, insurance, and relocation services are all coordinated through trusted partners to keep the process efficient and streamlined. Think of it as a pit crew for your property, minus the racing suits.

Technology & Marketing
I use current market data, targeted digital marketing, and proprietary search tools to price homes right, position them effectively, and connect them with serious buyers. For buyers, I use tech to streamline the search and act fast when it counts.

Technology is a tool to create efficiency and leverage, not a gimmick.

Professional Experience
My background in sales, marketing, corporate communication, and education shows up in how I negotiate, present properties, and communicate with clients. I’m structured, prepared, and intentional in how I represent you.

My Ethos
I don’t chase volume; I focus on doing the job right.

That means:

• Saying what needs to be said

• Answering the phone

• Being prepared

• Respecting your time and money

• Acting in your best interest, not mine

Real estate is a major decision. My job is to guide the process clearly, help you make informed decisions, and ensure the experience is handled professionally.

If you’re looking for a realtor who’s calm under pressure, clear in communication, and serious about results, with just enough humor to keep it fun, I’d be happy to chat about your goals. No obligation, no pressure, just a conversation.

- Jhay Briceno