No photo available
$2,799,000
Property Description
Along Southport's iconic East Bay Street with elevated views of the Cape Fear River, this private residence historically known as The Brunswick Inn offers a rare high-bluff setting with sweeping water views and walkability to the waterfront, dining, and shops. Once a summer retreat for North Carolina Governors, your home has been fully renovated and restored to combine historic architecture with modern luxury. Spanning approximately 6,025 SF across three finished levels, including a 1,645 SF finished lower level, the residence features 6 bedrooms and 5.5 baths with heart pine floors, intricate moldings, signature Southport bow detailing, and soaring ceilings that enhance natural light throughout. A defining architectural feature, the central rotunda creates a rare circular floor plan and sense of arrival, complemented by a prominent staircase and wide halls that reinforce scale and flow. Formal living and dining rooms are anchored by fireplaces and statement lighting, offering true entertaining spaces. The fully remodeled kitchen is thoughtfully executed with high-end appliances and finishes that complement the home's historic character without overpowering it. Bedrooms are individually styled, many with fireplaces, strong natural light, and water views, supporting both residential living and hospitality use. The front porch is positioned to capture direct river views and coastal breezes, creating a true indoor-outdoor lifestyle. Grounds are framed by mature oaks and include an irrigation system, pond with water feature, French drains, river rock detailing, decorative brick parking, and new picket and privacy fencing. Exterior updates include Low-E storm windows and glass front door, updated chimney caps and flashings, rebuilt side porch with metal roof, and a 2025 rebuilt upper balcony with new French doors and rear stoop roof replacement. Interior improvements include a full kitchen remodel, complete renovation of all bathrooms, refinished hardwoods with antique board replacement, updated lighting throughout, and enhanced pantry and laundry spaces. The fully finished lower level, with multiple private entrances, offers flexibility for guest suites, extended living, or income-producing use. Major systems include a Generac whole-house generator, Rinnai tankless water heater, Halo whole-house filtration system, nine Mitsubishi mini-split systems for individualized climate control, new HVAC ductwork with attic insulation, updated electrical with increased amperage, new natural gas line, and full sewer replacement. Some furnishings are negotiable, offering a potential turnkey opportunity. 6026 Total Square feet, 1645 of which is finished basement with heating/cooling and egress. 3 Chimneys 9 fireplaces, 3 on each level. Home is a contributing property to the Southport Historic District. Previous owner operated this private residence as a Bed and Breakfast; per City planner, this permit is readily renewable - City application for special use permit information available from listing agent.
Full Property Details
Full Property Details for 301 E Bay St
General
- Price: $2,799,000
- Taxes: $9,788 (2025)
- Status: Active
- Type: Single Family
- Source: 2253
- MLS ID: 100562122
- Updated: 5/15/2026
- Added to Site: 54 day(s) ago
Interior
- Number of Rooms: 16
- Interior Features: Master Downstairs, High Ceilings, Entrance Foyer, Solid Surface, Whole-Home Generator, Ceiling Fan(s), Pantry, Walk-in Shower, Basement, Blinds/Shades, Gas Log
- Fireplace: Yes
- Fireplace(s): Gas Log
- Appliances: Gas Cooktop, Down Draft, Built-In Microwave, See Remarks, Refrigerator, Ice Maker, Double Oven, Disposal, Dishwasher, Tankless Water Heater, Generator
- Flooring: Tile, Wood
Rooms
Bathrooms
- Total Bathrooms: 6
- Full Bathrooms: 5
- Half Bathrooms: 1
Bedrooms
- Total Bedrooms: 6
- Primary Bedroom: Primary Living Area
Other Rooms
- Laundry: Dryer Hookup, Washer Hookup, Laundry Room
Additional Information
- Security/Safety: Fire Sprinkler System, Smoke Detector(s)
- Equipment: Generator
Exterior
- Exterior Features: Irrigation System, Garden, Storm Doors
- Porch/Patio/Deck: Covered, Patio, Balcony, Front Porch
Parking
- Parking Features: Concrete, Off Street, On Site, Paved, Parking Pad
Location
- County: Brunswick
- Subdivision: Not In Subdivision
- Driving Directions: Howe Street to Water and Bay Street. Left on E. Bay. House on left at corner of E. Bay and Atlantic Street.
School Information
- High School District: Brunswick County Schools
- Elementary School: Southport
- Middle School: South Brunswick
- High School: South Brunswick
Heating & Cooling
- Air Conditioning: Yes
- Cooling Type: Central Air, Wall/Window Unit(s)
- Heating Type: Fireplace(s), Electric, Heat Pump, Zoned
Utilities
- Sewer: City/Town
- Utility Description: Natural Gas Connected, Sewer Connected, Water Connected
Structural Information
- Architectural Style: Historic District
- Structure Type: Wood Frame, Stick Built
- Construction: Concrete, Block, Brick, Stone, Wood Siding, Wood Frame
- Basement Desc.: Exterior Entry, Finished, Full, Interior Entry
- Roof: Architectural Shingle, Metal
- Doors: Storm Door(s)
- Entry Floor Number: 1
- Square Feet: 6,026
- Year Built: 1852
Additional Structures
- Other Structures: Storage
Lot Features
- Lot Size (Acres): 0.24
- Lot Size (Sq. Ft.): 10,454
- Lot Dimensions: 101 x 104 x 101 x 103
- Frontage: Maintained, City Street, State Road, Paved, Paved
- Lot Features: Corner Lot, Second Row, Landscaped
- Zoning: Sp-R-10
- Fencing (Description): Privacy, Wood
Water Features
- Water Front Desc.: Second Row
Financial Considerations
- For Sale: Yes
- Price Per Sq. Ft.: $464.49
- Assessment Amount: $1,298,870
- Tax Amount: $9,788.19
- Tax Year: 2025
- Terms: Cash, Conventional
Disclosures and Reports
- Special Conditions: Standard
- Legal Description: L-101.5X104
- Property ID: 238ib014
- Lot Number: 101
Listed by Ivester Jackson Christie's, Anne E Leanos and Ivester Jackson Christie's, Joy Pharr
Get Pre-Approved Today
Schools
Schools serving 301 E Bay St
School District:Brunswick County Schools
| Name | Grades | Distance |
|---|---|---|
Southport Elementary 701 West 9th Street, Southport, NC 28461 | K-5 | 1.1 mi |
South Brunswick Middle 100 Cougar Road, Southport, NC 28461 | 6-8 | 6.5 mi |
South Brunswick High 280 Cougar Road, Southport, NC 28461 | 9-12 | 6.5 mi |
Disclaimer:
School attendance boundaries provided by ATTOM Data Solutions and are for reference only. Contact the school directly to verify enrollment eligibility.
Price & Sales History for 301 E Bay St
Date
Details
Price
Change
Source
3/23/2026
Listed
$2,799,000
219.89%
MLS
10/23/2019
Sold
$875,000
—
Public Record
Disclaimer: Historical sales information is derived from public records provided by the county offices. Information is not guaranteed and should be independently verified.
Tax History
Tax History for 301 E Bay St
Year
Property Taxes
Change
Tax Assessment
Change
2024
$9,788
16%
$1,298,870
35%
2021
$8,463
-13%
$964,310
—
2022
$9,677
14%
$964,310
—
2020
$8,463
—
$964,310
—
2019
$8,463
-21%
$964,310
-22%
2018
$10,650
—
$1,230,780
—
2017
$10,600
7%
$1,230,780
—
2015
$9,884
2%
$1,230,780
-4%
2014
$9,729
—
$1,281,214
—
2013
$9,729
—
$1,281,214
—
Disclaimer: Historical tax information is derived from public records provided by the county offices. Information is not guaranteed and should be independently verified.
Estimate the Cost
Estimate the Cost for 301 E Bay St
301 E Bay Street, Southport, NC 28461 (MLS# 100562122) is a Single Family property with 6 bedrooms, 5 full bathrooms and 1 partial bathroom. 301 E Bay Street is currently listed for $2,799,000 and was received on March 23, 2026. Want to learn more about 301 E Bay Street? Do you have questions about finding other Single Family real estate for sale in Southport? You can browse all Southport real estate or contact a Coldwell Banker agent to request more information.
