Sales Associate
- Phone
(646) 245-6964 mobile
(609) 799-8181 office
(646) 245-6964 direct
(646) 245-6964 home
-
Your Life. Your Heart. You're Home.
Connect with Theza
Awards
International President's Elite
Designations
Certified Rental Agent (CRA), Smart Home Certified
More about Theza Friedman
Real estate has always been about people, relationships, and timing — and that perspective shapes everything I do.
I’ve lived in Princeton Junction for over 24 years with my husband, our two children, and our pup. This community isn’t just where I work — it’s where I’ve raised my family, built lasting relationships, and remained deeply involved through local organizations and philanthropy. That connection gives me a genuine understanding of the neighborhoods, schools, and lifestyle factors that matter most.
My career path has been anything but typical. I began in the fashion industry, buying internationally and selling stateside- where presentation, detail, and branding are essential. I later spent years in the .com space building, shaping and leading an expansive sales team as well as heading up a robust events division, putting on large scale events nationwide. Later, I acted as a consultant for startups and local businesses, advising on strategy, marketing, and growth. These experiences sharpened my ability to think creatively, negotiate strategically, and adapt quickly — skills that serve my real estate clients every day.
Today, I bring that blend of creativity and business acumen to every transaction. From preparing a home for market to guiding buyers through competitive conditions, I approach each step with care, discretion, and precision.
As a top 1% Coldwell Banker agent worldwide and a Global Luxury Specialist, I pair deep local expertise with the reach of a world-class global network. My clients benefit from sophisticated marketing, strong advocacy, and a calm, steady presence throughout the process.
What matters most to me is how my clients feel: informed, supported, and confident. Many relationships extend well beyond the transaction — a reflection of trust built over time.
If you’re considering buying, selling, or simply want a thoughtful conversation about the market, I’d be honored to be a resource. Always here. Always at your service.
Princeton Junction Office
50 Princeton Hightstown Rd, Princeton Junction, NJ 08550
(609) 799-8181
NJ Reciprocal Office
175 Park Ave., Madison, NJ 07940
(908) 782-6850