April 11, 2017 | In the News
COLDWELL BANKER PREFERRED LAUNCHES GLOBAL LUXURY PROGRAM
Plymouth Meeting, Pa. – (April 11, 2017) – Coldwell Banker Preferred has unveiled the Coldwell Banker Global LuxurySM program, reflecting the interconnected world of luxury real estate. Coldwell Banker Global Luxury showcases luxury properties to an international network in 49 countries and territories and effectively retires the Coldwell Banker Previews International name.
Coldwell Banker Preferred is a local leader in luxury real estate, where the company’s affiliated sales associates represented home buyers and sellers in thousands of luxury home sales throughout 2016. The launch of a fresh global marketing program reinforces Coldwell Banker Preferred’s leadership in luxury and strengthens the company’s presence in the luxury market.
According to the National Association of Realtors®, $100 billion in U.S. property sales each year can be attributed to international buyers. The launch of a dedicated global luxury brand will better identify elite, international clientele and showcase the luxury real estate offerings in Coldwell Banker Preferred.
As part of the introduction of Coldwell Banker Global Luxury, a new logo, signage and website have been unveiled. The new site will connect 750,000 luxury agents across multiple international brands and will syndicate listings globally to real estate portals around the world. Multiple language translations and currency conversion tools allow international buyers to tailor their experience. The website is mobile-friendly with an accompanying app.
CLICK TO TWEET: Introducing Global Luxury: @ColdwellBanker reimagines its luxury program to demonstrate its global impact via @CBGlobalLuxury
The new Coldwell Banker Global Luxury website can be viewed at coldwellbankerluxury.com.
QUOTE:
“The Global Luxury program is a fresh take on international luxury real estate and we’re pleased to launch the program in the greater Philadelphia and Delaware Valley region,” said David Krieger, president of Coldwell Banker Preferred. “This roll-out will reinforce our superior client service and demonstrate our leadership in the global market.”
Coldwell Banker Preferred has ten offices and a sales force of nearly 700 affiliated sales associates and staff serving the communities of the Greater Philadelphia area and the Delaware Valley, including northern Delaware and southern New Jersey. Coldwell Banker Preferred is part of NRT LLC, the nation’s largest residential real estate brokerage company. For more information, please visit: www.ColdwellBankerHomes.com.