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$2,500,000 Just Listed
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Property Description
DEVELOPMENT OPPORTUNITY IN THE HEART OF WILLIAMS BAY! Ideally located blocks from Geneva Lake, 17 W. Geneva St. offers an exciting opportunity for a builder, developer or investor. The seller has created architectural plans for a mixed-use development featuring townhomes & retail space, offering a compelling vision for this centrally located property. Enjoy exceptional walkability to the lake, restaurants, shops & village. Bring the seller's vision to life or explore your own ideas for this unique site in one of Geneva Lake's most desirable locations. Seller's concept plans available for review. Seller makes no warranty for approvals, zoning, construction costs or development feasibility. Buyer to perform their own diligence. This listing is for existing buildings and land only.
Full Property Details
Full Property Details for 17 W Geneva St
General
- Price: $2,500,000
- Taxes: $5,302 (2025)
- Status: Active
- Type: Retail
- Source: MetroMLS_Milwaukee_Wirex
- MLS ID: 1983621
- Updated: 10/8/2026
- Added to Site: 2 day(s) ago
Additional Information
- Other Features: Carpeting, Display Window, Fixtures, Handicap Access, Inside Storage, Office(s), Paneling, Restrooms
Parking
- Total Spaces: 10
Location
- Municipality: Village
- County: Walworth
- Driving Directions: SW Corner of Geneva St. and Walworth Rd in Williams Bay
- Dist. to Freeway: Less than 1 Mile
- Location Details: Business District, Corner, Freestanding
Heating & Cooling
- Heating/Cooling: Central Air Conditioning, Forced Air
Utilities
- Water/Sewer: Municipal Sewer, Municipal Water
Structural Information
- Structure Type: Office(s), Retail
- Exterior Const.: Brick
- Basement Desc.: None
- Roof: Other
- Ceiling Height: 8 to 10 Feet
- Drive-In Clearance: No Truck Door
- Stories Description: 1
- Square Feet: 15,378
Lot Features
- Lot Size (Acres): 0.35
- Frontage: High Visibility, Paved Lot, Paved Road, Town/City Road
- Zoning: commercial
Financial Considerations
- For Sale/Rent/Lease: For Sale Only
- Tax Amount: $5,302.22
- Tax Year: 2025
Listed by MELGES Real Estate, LLC
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Schools
Schools serving 17 W Geneva St
School District:Williams Bay School District
| Name | Grades | Distance |
|---|---|---|
Williams Bay Elementary School 250 Theatre Road, Williams Bay, WI 53191 | PK-5 | 1.1 mi |
Williams Bay Junior High School 500 West Geneva Street, Williams Bay, WI 53191 | 6-8 | 1.1 mi |
Williams Bay High School 500 West Geneva Street, Williams Bay, WI 53191 | 9-12 | 1.1 mi |
Disclaimer:
School attendance boundaries provided by ATTOM Data Solutions and are for reference only. Contact the school directly to verify enrollment eligibility.
Price & Sales History for 17 W Geneva St
Date
Details
Price
Change
Source
10/06/2026
Listed
$2,500,000
—
MLS
Disclaimer: Historical sales information is derived from public records provided by the county offices. Information is not guaranteed and should be independently verified.
Estimate the Cost
Estimate the Cost for 17 W Geneva St
17 W Geneva St, Williams Bay, WI 53191 (MLS# 1983621) is a Retail property. 17 W Geneva St is currently listed for $2,500,000 and was received on October 06, 2026. Want to learn more about 17 W Geneva St? Do you have questions about finding other Retail real estate for sale in Williams Bay? You can browse all Williams Bay real estate or contact a Coldwell Banker agent to request more information.

