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Sales Associate

24+ Years Experience! #1 Agent in Prescott 2009-2016. Top 3% National 19 out of 21 years. "Placing Your Needs First" is my Motto for Selling or Buying

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NMLS#: 1598647

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International President's Elite 


Short Sale-Foreclosure Resource (SFR)

Languages other than English


More about Peter Fife

My name is Peter Fife and I am a dedicated and successful real estate professional in the Prescott, Prescott Valley and Chino Valley area. My personal goal is to simplify the process of buying and selling real estate, and to satisfy everyone's needs to the best of my ability. My extensive experience and proven track record are factors you can count on when working with me. I use the latest technology to understand the current market and to make the connections necessary for our success.

Real Estate may be tough these days, but it's nice to know you will have over 24+ years experience and over 1,600+ closed transactions of experience working for you. Placing your needs first has always been my motto. I will council with you on the advantages and disadvantages of purchasing or selling a home. I listen to your needs and we together tailor a marketing approach that best fits your needs. Being in touch with the market is essential in today's market and I will discuss with you how we can capitalize and compete in the complex real estate environment in which we live. I am looking forward to speaking with you and meeting you face to face. I have always liked people, and that is what real estate is about. Helping people accomplish their goals, understanding the needs of my clients and giving them more than they expect.

~ 24+ years real estate experience

~ Top 1% Internationally 2018

~ Over 1,600+ Successfully Closed Transactions

~ Residential Listing Expert in Both High End and Standard Residential Homes

~ Experienced in Land Transactions

~ Top 3% in Coldwell Banker Nationally 22 out of 24 years

~ Excellent Communications Skills

~ Experienced in Marketing and Advertising

~ Graduate of BYU 1993 Major in Communications and Public Relations, Minor in Business Undeclared minor in Italian

~Associates of Arts at Snow College 1990, Graduated top 3%

~Eagle Scout

~Hobbies: Organic gardening, Economics and Green House Gardening

~Family first, I enjoy spending time with my wife and children

Education and Training

  • 24+ years Professional Realestate experience over 1,600+ transactions closed
  • #1 in Greater Prescott Area for Coldwell Banker Residential Brokerage Continually since 2009
  • Graduate of Power Pricing and Positioning/Schweepe Program Coldwell Banker 2008
  • Only Trained REO/Bank owned property specialist in the company in Prescott Quad City Area
  • Have been trained in every relocation team available in Coldwell Banker
  • Experienced in investment property acquisition sales
  • Experienced in Short Sales Bank Owned Properties, both in selling and purchasing
  • National SFR Designation (Short Sale and Foreclosure Resource)
  • Top 3% of sales associate in Coldwell Banker Residential Brokerage Nation Wide
  • Graduate of BYU in 1994 BA, Major in communications, Minor in Business
  • Fluent in Italian
  • Graduate of Snow College in 1990 with an AS degree, Graduated top 3% of Class
  • Eagle Scout Order of The Arrow recipient

Awards And Designations

  • My Awards mean nothing, But My Service Expertise Mean Everything, And Because of that Just see the Results!
  • #1 Agent for Production for Northern AZ 2010
  • #1 Agent In units for the Office 2009 to 2018
  • #5 Agent for all companies all Agents Prescott MLS
  • Top 1,000 agents in the Nation first quarter 2011 for NRT, out of 49,000 agents nation wide.
  • Top 20 producer for the state of AZ 2014 for Coldwell Banker almost 2,000 agents
  • Presidents Elite 2011-2017 top 1% Nation Wide for Coldwell Banker
  • National SFR Designation (Shortsale and Foreclosure Resource)
  • Relocation Specialist
  • REO/Bank Owned Property Specialist
  • Inventory Specialist 1 of only 4 in the entire company

Areas of Expertise

  • Residential
  • Luxury Homes and Properties
  • Investment Property Acquisition and Sales
  • Bank Owned REO Property Sales and Liquidation
  • Short Sales
  • Land Lots
  • Market Analysis
  • Experienced in BPO, BMA, ERC and most other relocation and bank required forms

Community Involvement

  • Former Varsity Scout Coach for troop 7016 from 2008-2011
  • Just serve Administrator for Prescott Valley

Personal Background

I have been in the real estate field for over 20 years. I was raised in real estate with my father being in real estate for 38 years and my grandmother in international commercial real estate in Switzerland for over 50 years. I am married to a wonderful wife and am the sole provider for my 3 sweet children. I served a 2 year mission for my church in Italy where I became fluent in Italian. I am a former Kiwanis club member and I enjoy organic gardening and doing things with my family. I work 6 days a week Monday through Saturday, I'm so confident in my service I allow any of my listings to fire me at any time, I like all my clients and my clients like me. I'm always Placing your needs first in Real estate.


  • Prescott
  • Prescott Valley
  • Chino Valley
  • Dewey Humbolt
  • Paulden
  • Groom Creek
  • Walker
  • Williamson Valley
  • Talking Rock
  • Cathedral Pines
  • Hassayampa
  • The Lakes at Prescott
  • Pinon Oaks
  • Timberridge