Greg LaPlant

Greg LaPlant has built his career around helping people make thoughtful decisions in moments that matter. His approach is defined by careful listening, strategic guidance, and the ability to bring clarity to even the most complex transactions.

After serving as Head of Operations for one of Los Angeles’ premier luxury real estate teams, where he contributed to more than $8 billion in closed sales, Greg transitioned to representing clients directly. His experience provides a rare understanding of both the business and human side of high-value real estate, from nuanced negotiations to the level of service discerning clients expect.

Before entering real estate, Greg spent ten years in the entertainment industry, an experience that sharpened his instincts for communication, discretion, and navigating high-pressure environments. Today, he represents buyers and sellers throughout Los Angeles with a calm, measured style that emphasizes relationships over transactions and long-term trust over short-term results.