Alan Nicholls

I was fortunate to grow up in Tahoe City and have spent my entire life loving and cherishing the natural beauty and tight-knit community that make Lake Tahoe so special. As a North Tahoe High School graduate, the woods were our running trails and the ski slopes were our playground. That connection to the mountains only deepened when I traded alpine views for the coastline of Santa Barbara, where I attended the University of California and earned my B.A. in Environmental Studies.

After graduating, it became clear that Tahoe would always be home. I returned to fully immerse myself back into the community, working in customer service and hospitality while volunteering with Sierra Watershed Education Partnerships (SWEP), providing hands-on environmental education to local youth. I also served as a Big Mountain Coach at Squaw Valley and later as a Property Manager with Tahoe Moon Properties. These experiences allowed me to build strong, trusting relationships with homeowners, families, athletes, and repeat visitors, while gaining invaluable insight into the needs of both full-time residents and second-home owners.

Over the past decade, I have built my career in real estate with a deep understanding of Tahoe’s unique and ever-evolving market. I am licensed in both California and Nevada, allowing me to seamlessly serve clients across state lines in the Lake Tahoe Basin. My background in property management, vacation rentals, ski leases, and homeowner communications—along with hands-on experience managing company financials—has given me a well-rounded perspective on property ownership, investment potential, and long-term value in this distinctive market.

Being born and raised in Tahoe provides me with intimate knowledge of the area, from neighborhood nuances and micro-markets to the environmental and lifestyle factors that make each location unique. I understand that Tahoe is more than just a place to live or invest—it’s a way of life. No matter how long you are away, it has a way of welcoming you home.

My goal is to guide my clients with honesty, local expertise, and care, providing the resources and confidence they need to make informed real estate decisions. Whether buying, selling, or investing, I am passionate about helping others experience the incredible privilege of calling Lake Tahoe home.