Jennifer Lazo

Born and raised in Maui, Jennifer has partnership-drive approach and a deep appreciation for business development in her role as Branch Manager for Coldwell Banker’s Truckee and Tahoe City offices. With a background in luxury real estate, she understands what it takes to build a thriving business and is passionate about helping agents grow strategically, sustainably, and with confidence.

Jennifer’s leadership philosophy centers on service, integrity, and empowerment. With a background in coaching, real estate and corporate management. She is committed to showing up where and how agents need support—whether that’s refining strategies, building repeatable systems, navigating growth opportunities, or elevating their overall business performance.

By fostering a collaborative, professional culture, she helps agents clarify their goals, strengthen their value proposition, and deliver exceptional experiences to their clients.

Now leading in the mountain communities of Truckee and Tahoe City, Jennifer is inspired by the unique lifestyle, market dynamics, and opportunities of the region. She takes pride in being a trusted partner to her agents and an advocate for their growth, ensuring they have the tools, resources, and support needed to build strong, resilient businesses.

Outside of the office, Jennifer fully embraces an active, outdoor lifestyle—spending her time hiking, cycling, snowboarding, surfing, and paddling. Her passion for health, fitness, and nature reflects the balanced, high-performance mindset she brings to both her leadership and her life.