January 20, 2017 | In the News
Survey Finds Voice Control Next Big Thing in Smart Home Technology
72% of Americans with Smart Home Products Also Want Voice Control
MADISON, N.J. (Jan. 4, 2017) – Your kids may not always listen to you but soon your smart home will. A new survey from Coldwell Banker Real Estate LLC and Vivint Smart Home found Americans are ready to embrace using voice control, with an increasing number already using the feature.
According to the survey, 72 percent of Americans who have smart home products – controlled remotely by a smartphone, tablet, computer or by a separate automatic system within the home itself – want voice control. And of that group, 81 percent of parents who have smart home products desire to control smart home products with voice activation. The survey also found that 48 percent of Americans with smart home products currently have voice control capability.
So what do consumers want to control using their voice? Entertainment is the clear winner. More than half (57 percent) of Americans who own smart home products with voice control use the feature to control smart entertainment, such as playing music, or controlling smart TVs and speaker systems. In addition to entertainment, the next three most popular functions being controlled by voice activation for smart home product owners are: lighting, security products and shopping (all tied at 33 percent).
For the full results of the Coldwell Banker Real Estate / Vivint Smart Home consumer survey including demographic breakdowns of Americans with smart home products, please visit here.
Methodology
This survey was conducted online within the United States by Harris Poll on behalf of Coldwell Banker Real Estate and Vivint Smart Home from November 14-16 and from November 18-22, 2016 among 4,108 U.S. adults ages 18 and older, among which 923 have any smart home products. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please visit here.