Jessica Franson

As a proud Lakeland, Florida native, I have a genuine connection to the community and a deep appreciation for what makes this area such a wonderful place to call home. My local knowledge comes from years of firsthand experience, allowing me to guide clients with insight, care, and confidence.

Before entering real estate, I spent twelve years as a stay-at-home mom, where I embraced the chaos and developed strong multitasking, organization, and problem-solving skills. This experience shaped my ability to stay organized, adapt quickly, and handle multiple moving parts with calm and efficiency, skills I now bring to every real estate transaction.

With a thoughtful, client-focused approach at Coldwell Banker Realty, I enjoy supporting buyers and sellers through each step of the real estate process. I believe real estate is about more than buying or selling a home, it’s a meaningful life decision. My goal is to make every experience as smooth, informed, and stress-free as possible.

Whether you are purchasing your first home, selling a property, or exploring new opportunities, I take pride in offering dependable support and trusted local insight. I strive to ensure clients feel confident, heard, and well prepared throughout their real estate journey, while delivering results they can truly rely on.