Whitney Lents

For over 15 years, I’ve combined my passion for Southwest Michigan with a background in high-impact marketing. My experience in organizational transformation gives me a strategic edge in every real estate transaction. I bring that strategic mindset to every real estate experience, helping homebuyers and sellers save time, avoid stress, and unlock the best opportunities in local neighborhoods.

As a Southwest Michigan native, I can provide insights on schools, hidden parks, handyman crews, and the best pizza and picnic spots. My husband and I are raising our family here, so I invest deeply in the communities I serve.

In my previous role at a marketing transformation firm, I helped organizations scale with audience-first strategy, network building, and emotional intelligence. Now, those skills translate directly into real estate: crafting compelling listings, negotiating competitively, and turning unfamiliar markets into familiar places for clients.

What sets me apart:

• Strategic Marketing + CB Technology: I combine data-driven marketing with Coldwell Banker’s advanced tools to promote listings and help buyers win in competitive markets.

• Local Connector: I’m your go-to for trusted referrals and neighborhood insights—from schools to service pros.

• Trusted Advisor: I use smart tools and deep listening to guide you with clarity, confidence, and care—every step of the way.

Curious about your next move? Let’s connect for a no-pressure chat, text or call me at 269-487-6389.