August 17, 2020 | In the News
COLDWELL BANKER REALTY’S THE STUDIO WINS MULTIPLE AWARDS FROM ASSOCIATION OF NATIONAL ADVERTISERS
In-house marketing agency recognized for launch and real estate products and programs
MADISON, N.J. (Aug. 11, 2020) – The Studio, the in-house real estate marketing agency for Coldwell Banker Realty, has won a trio of illustrious awards from the Association of National Advertisers (ANA) recognizing its launch and two groundbreaking products and programs that debuted over the past year. The Studio is the largest marketing agency of its kind in the United States.
ANA presented The Studio with three of its B2 Awards: Gold, for Coldwell Banker Realty’s Client’s for Life customer retention program, through which affiliated sales associates can continually engage their contacts through special events, sweepstakes, local activity guides and more; Silver, for The Studio’s official launch and accompanying promotion in 2019; and Bronze, for Coldwell Banker Realty’s proprietary sales enablement product, Listing Concierge, a comprehensive marketing program that marries automated online tools with personalized white-glove service.
“Congratulations to every single member of The Studio on this impressive national recognition—whether they helped create a product, produced supporting materials, promoted adoption and usage throughout the field, it was a herculean team effort. I am so proud of the 400 plus members of this incomparable team that strive every day to ensure our Coldwell Banker affiliated real estate agents have the superior products and services to achieve their goals and more.” said Mike Fischer, chief marketing officer of The Studio and Coldwell Banker Realty.
This is The Studio’s second foray into national awards—the first being the 2019 Inman Innovator Awards, where The Studio was recognized as a finalist for Desk. Desk is a unified platform that combines the key products and tools that affiliated sales associates need to run their business effectively into one cohesive, integrated solution.
ANA is a prestigious membership organization whose mission is to drive growth for marketing professionals, brands and businesses, and for the marketing industry as a whole. It boasts more than 1,600 members in the U.S. and globally, including more than 1,000 client-side marketers. Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals and invest more than $400 billion in marketing and advertising annually. The B2 Awards recognize and honor business-to-business marketers, agencies and suppliers who exhibit excellence in innovative global brand strategy, customer marketing strategy, integrated internal and external marketing communications strategy, e-business and/or new media strategy, and successful new product and service introductions.
The Studio is the largest real estate creative agency in the nation, serving Coldwell Banker Realty, operated by the No. 1 real estate brokerage in the United States in sales volume for more than 20 years.* Supporting Coldwell Banker Realty operations in 29 states and the District of Columbia, The Studio drives the development, launch and adoption of a host of new technologies and tools that are designed to support real estate agents in winning more business, growing their earnings and streamlining activities. The Studio handles copywriting and design of all print and digital advertising and marketing materials, media buying, special events planning, awards programs, field marketing, video production, internal communications, public relations and social media for Coldwell Banker Realty.