Jeff Geoghan

As a full-time Marketing Manager with Coldwell Banker Realty, I support agents across Pennsylvania, Delaware, and New Jersey, offering strategic guidance on everything from personal branding and SOI growth to digital content and reputation management. Think of me as your in-house consultant, minus the invoice.

I’ve been in the real estate game since 2004, and in marketing even longer. My background includes time at Nabisco, Ernest & Julio Gallo, and May Department Stores, where I helped launch their e-commerce division before it was cool. I’ve built top-ranked websites, led marketing teams, and coached hundreds of agents through the chaos of modern marketing.

Today, I operate a boutique-style consultancy within Coldwell Banker Realty. It’s designed to give agents personalized, high-impact support without the fluff. No generic templates. No buzzword bingo. Just smart strategy, clear messaging, and a little creative firepower.

One of my specialties is helping agents activate their sphere of influence and generate new business through intelligent prospecting, without resorting to cold calls or awkward scripts. I help agents build trust-based marketing systems that feel natural, get results, and grow their business sustainably.

I also integrate AI into my work with agents, using it for market and competitive research, drafting promotional copy, building websites, and guiding personal brand conversations. Whether we’re brainstorming your brand board or refining your messaging, AI helps us move faster and smarter, without losing the human touch.

Whether it’s crafting a brand that actually reflects who you are, building a digital presence that converts, or planning a listing strategy that wins presentations, I’m here to help. I also connect agents to Coldwell Banker’s deep bench of tools, workshops, and concierge services, making sure you’re not just equipped, but empowered.

I co-host the In The Blue Zone podcast, where we interview innovators and leaders shaping the future of real estate marketing and business strategy. It’s one more way I stay plugged into what’s next...and bring those insights back to the agents I support.

If you’re an agent who’s tired of winging it, or a team leader who wants to give your agents a real edge, I’m here to help you build a brand that feels like you, but better. And if you’re not currently with Coldwell Banker but curious about what this kind of support could look like for your business? reach out. I’d be happy to show you what’s possible.