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The Johnson Group

The Johnson Group formed with Coldwell Banker Burnet in 1993. The Johnson Group has been a top 40 listing agent for the entire Coldwell Banker Burnet Company for 10+ years, that's a competition between 1,700 agents. The Johnsons have also been in the top 50 in sales for 6 of the past 7 years. The firm has earned numerous other state and national awards. The Johnson Group: Wayne Johnson - Founder/Owner/Agent, Brian Johnson - Owner/Agent, Mark Johnson - Owner/Agent, Barb McNamee - Staging Specialist/Administrative Assistant. All our agents are licensed in Wisconsin and Minnesota. 

Wayne received a college degree from the University of Wisconsin River Falls. Brian and Mark both graduated from the University of Wisconsin Stout. Brian in 2001 with a Bachelor of Science degree in Business Administration with a Minor in Property Management. Mark Graduated in 2003 with a Bachelor of Science degree in Business Administration and an emphasis in Sales and Marketing. The Johnson Group has over 30 years’ experience in Management, Marketing, Negotiation, and Sales. All three agents were born and raised in Hudson, WI and graduated from Hudson High School. All three owners are very involved in community events including Knights of Columbus, volunteer coaching school sports, and many other local fundraisers.  

Services Available

The Johnson Group Real Estate services truly offers one-stop-shopping opportunity for home buyers and sellers. With over 50 years of combined knowledge and experience in the Real Estate industry, our clients will be assured of outstanding representation. Whether buying or selling, we are experts in the following areas: St Croix River Valley, Residential properties, Northwestern Lake Properties, New Construction, and Land. Our college backgrounds along with our combined life lessons and years of experience, provide our customers with professional service and support pertaining to: Marketing, Property Management, Professional Staging, Advertising, and Negotiation Skills. 

What Every Homeowner Can Expect When They List With The Johnson Group:

Through the complexities of selling a home, The Johnson Group has the experience, dedication and strong communication skills to ensure the successful and profitable sale of your home:

The Local Advantage - Take advantage of a Team that was born and raised in the St Croix River Valley.

Internet Advertising - Top placement on search engines is essential. You'll gain access to placement on Zillow, Trulia,, Google, MSNBC, and other websites to maximize your exposure.

Personal Touch - Face-to-face interaction provides the advantage to sell your home-and you won't have to worry about a thing. The details will be handled with care and constant communication, to ensure the marketing and sale of your home go smoothly.

A Team of professionals there for you from pre-listing to post closing to make sure your experience is referable.  

- Professional Staging. We offer, at no charge to you, a meeting with our Professional Home Stager to assist in preparing your home to attract that perfect buyer.
- We provide a Professional Photographer that will capture the best features of your home.
- We provide a Professional HD Video Tour to be posted on all major Real Estate websites, MLS, YOUTUBE & FACEBOOK.
- Featured in 2 MLS systems (Twin Cities & NW Wisconsin)
- We are affiliated with the nation’s leading Home Warranty Provider.
- Your home will be Featured on REALTOR.COM, TRULIA.COM and ZILLOW.COM; the nation’s top three Real Estate websites as well as several others.
- We conduct a targeted email campaign, reaching over 2000 “Twin Cities” area agents
- We offer “Point Of Interest” cards placed throughout your home identifying updates, upgrades, and special features of your property to buyers.
- We provide color feature sheets for customers to take home from showings, that highlight these special features, upgrades, and updates.
- We market to your neighbors to utilize their sphere of friends, relatives & co-workers.

For properties of special merit, we offer the unique resources of our Previews®-Distinctive Homes® Division. We also offer home financing through Guaranteed Rate Affinity, title insurance and closing through Burnet Title and the services of NRT Insurance and Burnet Relocation.



Business Philosophy

The business philosophy of The Johnson Group is very simple: We strive to deliver a positive experience for every customer. This is accomplished through the collaborative efforts of the many members of our team who are dedicated to the success of your housing transaction. For more than 30 years, we’ve been getting high marks from our home buying and selling customers in Minnesota and Western Wisconsin. It is our plan to continue this tradition and we look forward to serving you.

Coldwell Banker Burnet has always led the way in emerging real estate technologies. As a home buying or selling customer, you can be confident that we will employ the most current technological tools to successfully market your home or make your home search an efficient process. This includes our proprietary HomeQuest property search software program and our robust Internet marketing presence.

Mission Statement

All of us at The Johnson Group are lifelong residents of Hudson, WI. We live, work and play in the areas we sell! We have a passion for our community and take great pride in all that this region has to offer. Our mission is to: Provide a professional, yet personal experience for our clients. To always act with our clients best interests in mind, and to develop a relationship that lasts long after our real estate relationship has passed.