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$1,500,000 -$150,000 (-9.09%) Price Reduced

  • For Sale
  • Active
  • Commercial
  • 2,016 Sq. Ft.
  • 0.33 Acres
  • Updated 1 hour ago
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Prime Commercial Property - Gas Station / Redevelopment Opportunity Exceptional opportunity to acquire a high-visibility commercial property in River Falls' most strategic location. Positioned at the intersection of State Highways 29 and 35 in the heart of River Falls, this site offers unparalleled exposure and access, ideal for a variety of retail, service, or redevelopment uses. DOT traffic counts list the Annual Average Daily Traffic is 9,800 per day and 4,800 (AADT) along Cascade Street. Currently operating as a full-service gas station built in 1968, the property benefits from consistent vehicle traffic and a strong local customer base. Location Highlights: Directly across the street from the University of Wisconsin-River Falls - constant flow of student, staff, and visitor traffic. Adjacent to the Radisson Hotel - ideal for travel-related services or hospitality partnerships. Surrounded by restaurants and retail - high foot and vehicle traffic throughout the day. High Traffic Volume - prime positioning for branding, signage, and business exposure.

Full Property Details for 428 S Main St

General

  • Price: $1,500,000
  • Taxes: $6,416 (2024)
  • Status: Active
  • Type: Commercial
  • Source: NorthStarMLS_RMLS
  • MLS ID: 6737650
  • Updated: 2/15/2026
  • Added to Site: 248 day(s) ago

Interior

  • Flooring: Concrete Slab

Parking

  • Parking Features: Other, Parking Lot

Location

  • County: Pierce
  • Township: River Falls
  • Subdivision: Greenwood Falls Add
  • Driving Directions: Interstate 94, Hwy 35 south to River Falls exit. South on Main Street to property.

School Information

  • School District: 1810 - River Falls
  • High School District: River Falls

Heating & Cooling

  • Heating Type: Other
  • Heating Fuel: Natural Gas

Utilities

  • Sewer: City Sewer Connected
  • Water: City Water (Connected)
  • Utility Description: Heating Separate

Structural Information

  • Exterior Const.: Block, Concrete, Steel Siding
  • Foundation Size: 2016
  • Roof: Metal
  • Disability Access: Other
  • Square Feet: 2,016
  • Finished Down/Base.: 2,016 Sq. Ft.
  • Current Bldg. Use: Automobile Service
  • Year Built: 1960

Lot Features

  • Lot Size (Acres): 0.33
  • Lot Dimensions: 124 x 81 x 121 x 19 x 57 x 53
  • Potential Use: Other, Restaurant, Retail, Service Station, Lounge/Bar
  • Zoning: Business/Commercial
  • Lot Description: Corner Lot, Irregular Lot, Zero Lot Line

Financial Considerations

  • Tax Amount: $6,416
  • Tax Year: 2024
  • Terms: Conventional, Cash

Disclosures and Reports

  • Legal Description: PT LOT 3 BLK 5 AS DESC V 93 P 579 RECORDS & PRT LOT 3 BLK 5 AS DESC V 225 P 198 EX THAT PRT DESC V IN 225 P 268 P CTY RECORDS GREENWOOD FALLS ADD
  • Inclusions: Building, Business, Fixture/Equipment, Land
  • Property ID: 276010770100

Listed by Property Executives Realty

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— 428 S Main St —

  • Property Executives Realty

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NMLS#: 1598647

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NMLS#: 1598647

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Save up to an additional 20% by bundling your home and auto together!

Schools serving 428 S Main St

School District:River Falls School District
NameGradesDistance
Rocky Branch Elementary School
1415 Bartosh Lane, River Falls, WI 54022
K-50.9 mi
Meyer Middle School
230 North 9th Street, River Falls, WI 54022
6-80.7 mi
River Falls High School
818 Cemetery Road, River Falls, WI 54022
9-121.2 mi
Disclaimer: School attendance boundaries provided by Pitney Bowes and are for reference only. Contact the school directly to verify enrollment eligibility.

Price & Sales History for 428 S Main St Get Price Alerts and Save Property

Date
Details
Price
Change
Source
2/15/2026
Price Reduced
$1,500,000
-9.09%
MLS
11/05/2025
Price Reduced
$1,650,000
-5.71%
MLS
9/18/2025
Price Reduced
$1,750,000
-12.5%
MLS
6/12/2025
Listed
$2,000,000
—
MLS
Get Price Alerts and Save Property
Disclaimer: Historical sales information is derived from public records provided by the county offices. Information is not guaranteed and should be independently verified.

Tax History for 428 S Main St

Year
Property Taxes
Change
Tax Assessment
Change
2025
$7,532
13%
$459,100
45%
2024
$6,681
3%
$316,600
—
2023
$6,492
7%
$316,600
—
2022
$6,063
—
$316,600
—
2021
$6,084
-20%
$316,600
11%
2020
$7,605
9%
$286,000
—
2019
$6,975
—
$286,000
—
2018
$6,961
4%
$286,000
—
2017
$6,717
4%
$286,000
—
2016
$6,459
-3%
$286,000
—
2015
$6,644
28%
$286,000
13%
2014
$5,198
-3%
$254,200
—
2013
$5,332
—
$254,200
—
View All
Disclaimer: Historical tax information is derived from public records provided by the county offices. Information is not guaranteed and should be independently verified.

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Listed by Property Executives Realty

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428 S Main Street, River Falls, WI 54022 (MLS# 6737650) is a Commercial property. 428 S Main Street is currently listed for $1,500,000 and was received on June 12, 2025. Want to learn more about 428 S Main Street? Do you have questions about finding other Commercial real estate for sale in River Falls? You can browse all River Falls real estate or contact a Coldwell Banker agent to request more information.

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